| DC 欄位 |
值 |
語言 |
| DC.contributor | 人力資源管理研究所在職專班 | zh_TW |
| DC.creator | 李堉旗 | zh_TW |
| DC.creator | Yu-Chi Lee | en_US |
| dc.date.accessioned | 2010-7-7T07:39:07Z | |
| dc.date.available | 2010-7-7T07:39:07Z | |
| dc.date.issued | 2010 | |
| dc.identifier.uri | http://ir.lib.ncu.edu.tw:444/thesis/view_etd.asp?URN=974307027 | |
| dc.contributor.department | 人力資源管理研究所在職專班 | zh_TW |
| DC.description | 國立中央大學 | zh_TW |
| DC.description | National Central University | en_US |
| dc.description.abstract | 本研究主要探討保險電話行銷人員人格特質與工作績效之關係，期望未來金融保險業公司在甄選員工、培育人才時，可以選擇適合之人格特質的員工，發展員工優良的績效。
研究問卷採譯自Goldberg (1999)所發展的五大人格特質量表及Spector (1988)修訂自Rotter(1966)內外控傾向的量表，針對個案公司保險電話行銷人員進行施測，共發出150份問卷，回收138份。
本研究之目的希望透過人格特質研究探討何種人格特質的保險電話行銷業務實際績效達成較佳並能提供適當的建議給金融保險電話行銷業務單位在選才與育才之人力資源策略的參考。
透過研究發現:
1. 保險電話行銷業務之人格特質與其工作績效有正向的關係
2. 人格特質親和性愈佳者工作績效之主管給予評等愈高
3. 保險電話行銷業務勤勉審慎性愈高工作績效愈佳
4. 保險電話行銷業務人格特質外向性與工作績效有正向的關係
5. 人格特質開放學習性愈佳者工作績效之主管給予評等愈高
6. 保險電話行銷業務內外控傾向與工作績效有正向的關係
7. 保險電話行銷業務年資愈久工作績效表現愈佳
根據結論，建議個案公司於招募甄選時，可選擇具備人格特質之「外向性」及「勤勉審慎性」的應徵者，此外，結論中也發現，在迴歸分析中無保險電話行銷經驗較有保險電話行銷經驗者績效佳，因此建議未來在甄選時也可多給予無保險電話行銷經驗者工作機會，以提昇其之工作績效。
| zh_TW |
| dc.description.abstract | Study of insurance, telemarketing staff personality and the relationship between job performance, look to the future financial and insurance companies in staff selection, training personnel, you can choose the personality of employees, the development of high performance employees.
Study adopted the questionnaire translated from Goldberg (1999) developed the five personality inventory sheet and Spector (1988) modified from Rotter (1966) locus of control scales, the case against the insurance company Surveying telemarketing staff issued a total of 150 questionnaires, 138.
This study aims to explore what personality traits of personality of insurance telemarketing business to achieve better actual performance and provide appropriate recommendations to the finance and insurance telemarketing business units before the election, the human resource strategy and Incubation of reference.
| en_US |
| DC.subject | 電話行銷 | zh_TW |
| DC.subject | 內外控 | zh_TW |
| DC.subject | 五大人格特質 | zh_TW |
| DC.subject | Telemarketing | en_US |
| DC.subject | Locus of Control | en_US |
| DC.subject | Big–Five personality factor | en_US |
| DC.title | 人格特質對電話行銷業務工作績效影響之探討-以C銀行保險業務單位為例 | zh_TW |
| dc.language.iso | zh-TW | zh-TW |
| DC.title | The personality traits of telemarketing job of Performance - A Case Study of C units of bank insurance | en_US |
| DC.type | 博碩士論文 | zh_TW |
| DC.type | thesis | en_US |
| DC.publisher | National Central University | en_US |