| dc.description.abstract | In recent years, the overmuch greenhouse effect brought global warming. The air conditioner seems to have become indispensable appliance to each family in daily life. Therefore, in this high environmental protection and awareness of energy saving society, the enterprises strengthen its green management, develop low-pollution, energy saving, high efficiency, and health-oriented air-conditioning products will enhance people to choose their products. And the businesses will get highly competitiveness and profitability. The study uses the Likert scale questionnaire, in the consumer point of view to analyzed and discussed about the Government’s Green Mark policy and buying factor of air conditioner. The result shows: The most of respondents think that the Government didn’t enough guidance about green consumption and energy saving products; It suggests that the Government can use the TV commercial (1st) and Internet news (2nd) to tell people how to buy green products; The first consider factor of buying air conditioner is energy saving ;.『Hitachi』is the first brand in respondents’ answer;.“Energy saving ”, “price” and “promotion” are the highest degree of the eight factors. Finally, I use the results of analysis by questionnaires to construct the criteria of consumer buying decision-making and range the consumer buying-preferences priority. It will provide some suggestions-like business strategies, green marketing, and create advantages to air conditioner manufacturers. Also,dssing the effects of Government is promoted green consumption system mark environmental protection mark, and energy saving mark for reference to Government relevant units.
| en_US |