| dc.description.abstract | After literature review and comparison, the research conducts museum culture commodity development model and business model of museum culture commodity trading platform. Museum culture commodity development model includes four dimensions, which are product, price, promotion and place. Business model of museum culture commodity trading platform includes vision, mission and goal, organizational structure, product, price, promotion and place. The purposes of this research are how to develop museum culture commodity, how to operate trading platform and get some propositions about these two model. The research adopts case study method and content analysis to discuss three museums - The Metropolitan Museum of Art, New York, American, National Palace Museum and American Museum of Natural History.
After analysis, culture commodity development model gets four propositions: two in productions, two in promotions and two in places. Business model of museum culture commodity trading platform gets twenty five propositions: three in vision, mission and goal, three in organizational structures, thirteen in productions, three in promotions and three in place. The research contributions include conducting culture commodity development model and business model of museum culture commodity trading platform, getting propositions about culture commodity development model and business model of museum culture commodity trading platform, and find museum critical points of developing culture commodity no matter the museum is internal or in foreign country.
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