| dc.description.abstract | The communication industry is one of the most important industries in Taiwan. It is a trend that people use 3G/3.5G mobile internet by all kind of instruments, such as smart phone, smart pad and laptop etc. Compare to 2009, the use of smart phone increased more than 30% in 2010. It also brought up the needs of value added services which became a way to make profits at the same time. According to the research form ITIS plan, the revenue of the communication industry predicted in Taiwan will reach to about 37billion NT dollars, meaning the yearly growth rate is closed to 2.89%.
So, the competition situation of the mobile internet market in Taiwan is going to change because of the trend. The company, CHT, is no longer the biggest, its market share is closed to the other two firms, Far Eastern and Taiwan Mobile nowadays. The paper is trying to analyze the competition advantages of the three big communication firms from the view as consumers, conducting e-survey to investigate, and figure out that how much consumers satisfied by those services provided by the three firms. Now, the paper divided the applications of the mobile internet to 3 parts including 38 characteristics in detail. It also made consumers answer how important and the satisfaction level they considered to each characteristic. Then it’s much easier to control the certain elements that customers focused on.
Firm can earn consumers only when they work hard enough on what the customers want. By understanding those target consumers, companies can find its own position and enhance its competition in the market, moreover, they might increase their consumers’ perceived benefit and willingness to pay so that they can locate their costs effectively and earn profits.
After analyzing the results of the survey, it reveals that characteristics of the part-mobile internet- is considered most by consumers, which leads them to choose the firm they belonged to. The paper try to collect related information of the latest technique skills and provide possible ways to improve the competitive advantages of the firms, helping them earn more profits.
| en_US |