| dc.description.abstract | With the rapid development of Internet, the online content from the early text-based style, has change into a rich and diverse multimedia content, the Internet has become a vital part of our everyday life. The global trend now a day’s is broadband network. The combination of voice, Internet and video Triple Play services, on-demand HDTV, online gaming, VoIP, blogs, social networks, and variety of network services and communication, we need High-speed bandwidth to support these services.
Internet technology advanced so quickly, so the traditional technology, media and telecom industries has brought in a qualitative change. Flicker, Myspace and YouTube were Yahoo!, News Corp. and Google have bought to prove convergence of the industry trend.The bandwidth of the Internet industry in order to provide a single service model, has so far been unable to meet and adapt to the new era of convergence of consumer demand, further vertical integration is required to provide a variety of value-added services, thereby bringing differentiated content services to enhance the competitive advantage of companies in the industry.
The trend of digital convergence for the cable broadband industry is to analyze the impact, because the current competitive carriers offer, a variety of broadband application service innovation, firms are actively looking for broadband communications industry, using the blue ocean strategy and the killer service in order to secure higher profit margins and market share. Therefore, this study has been conducted to ＂demand characteristics＂approach to better understand consumer choice, It is an important factor in cable broadband products and product features with the main competitor. Through cross-analysis, planning a comparing them service for cable broadband industry development model, we can hope to find the most suitable competition strategies for the enterprise product so we can help our businesses in the flood of digital convergence, and establish a sustainable competitive advantage.
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