| dc.description.abstract | In recent years, the economic and financial market of Taiwan has been facing changes. Strengthen the competitive ability of financial institutions, the domestic administrative authorities promulgated the “Financial Holding Company Law” in July of 2001, and then promulgated “Rules for jointly promoting products or providing related service” in June of 2003.Hence, financial institutions are allowed to undertake cross-financial industry operations. Financial holding companies reach its synergy by cross-operations of insurance, banking, securities, investment trust, investment consulting and futures. To enhance the ability of financial system’s operations, comprehensive wealth management services are becoming the trend. And Bancassurance is the fastest developing in wealth management services. Bancassurance channel premium income not only passed 50% of the total insurance premium but also reached 63.15% of the total insurance premium in 2009. It also hit the record high 65% of the total insurance premium. It has reflected that Banc assurance plays the vital role of wealth management in the future.
This study adopts the case of the company to analysis the competitive edge of development of Bancassurance. In addition, the SWOT analyze is conducted for the development of Bancassurance study to explore vision, strategy and value of the company. The results indicate that the performance of cross-selling stably on increased the sales amount with vision guiding and appropriate strategies. T Finical Holding Company started its Banc assurance in 1996.Continuous innovation process and customer relationship management in insurance development will help the company keep its competitive edge in the fiture.
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