| dc.description.abstract | After 2003, mainland China steel market showing rapid growth, while markets in Taiwan have gradually reached saturation point. In the American market, the financial crisis of 2008 effect demand serious.
In China, the steel demand is rapid growth. So the blast furnace steel plant scale and the famous trading company, agents, distributors and trading companies. All have adopted a variety of flexible, diverse and flexible marketing strategy competing to grab the market.
This research is using case studies to explore the cutting of steel processing center in China. And depth case P companies in mainland China marketing strategy, competitive strategy and future direction.
First, the structure introduces the steel coil center industry in China’’s market status and development trends. Then use the Porter (1980) industry analysis tools and Hill & Jones (1998) industry life cycle theory Kotler (2006) of marketing Strategy theoretical framework for evaluation of the SWOT analysis of industry to deep analysis that. And explore the P companies in mainland China and its future marketing strategy development. In this study, first: the secondary data (Literature Search) to collect. Second: conduct expert interviews (Key information Survey) as the main method of this study.
In the course of development of industry analysis and case analysis, the conclusions of this study are the following.
1. Increase the processing steel industry and manufacturing capabilities, to actively strengthen the nature of their services and actively expand the sales and distribution scale.
2. Execute the SOP, ERP system, ISO certification, CRM customer relationship management, internal management measures.
3. External the relations strategy to develop the right changes the traditional business model.
4. Strengthen the company’’s capital capacity, expanding the cash flow and financial capacity of companies.
5. Strengthen theoretical research attention to personnel training.
6. In-depth study of existing industry and clear understanding of the situation, take the initiative to search for new market opportunities for differentiated marketing.
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