| dc.description.abstract | This study focuses on the medical device of blood glucose meter in the different components of packaging design, which occurs cognitive development of image. Use variable analysis to discuss the relationship between the adjective of cognitive image and the components of packaging design. Expect to figure out some cognitive inspiration of packaging design for medical device. The study is sorted to two different stages. One is to select and pick out cognitive adjectives of medical device image by the medical workers, designers and who used or bought any medical device of blood glucose meters. The total adjectives of medical image are 39 counts, which are sorted from dispersedness to concentration of adjectives by the target subjects and then run the pre-test of packaging design variables to review cognition of target subjects if as anticipation. The other one is to proceed two official packaging tests about the factors of color, font and space as well as paper texture, brand logo and product image. Review the concrete cognitive image of the blood glucose meter, when the design factors are converted from abstract consciousness to concrete visual experience, in order to learn how to choose design factors to influence new brand images for the future packaging design of blood glucose meter.
The results of study are summarized briefly as follows:
1) Representative adjectives of medical device for blood glucose meter are accuracy, dependable, professional, safe, functional, health, serious, comfortable, levelheaded, succinct, regular, creative, friendly, the feeling of technology.
2) The target subjects will change their cognitive adjectives of medical device of blood glucose meter, when variables of packaging design are changed.
Key words: packaging image, packaging design, the package of blood glucose meter, design factors, visual experience, design marketing.
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