dc.description.abstract | Due the market of health food in Taiwan grows so rapidly, to meet demands in the market, each enterprise needs to provide products with high varieties. As a result, the enterprises need to increase manufacturing equipments. In Taiwan, most companies providing health food are of small or medium sizes which have limited resources. To them, OEM/ODM is a fast way to increase production capacity and fulfill the demands. Based on this, small or medium-sized OEM/ODM companies are increasing year by year. This phenomenon makes it more complicate, time-consuming and cost-consuming when an enterprise is choosing its OEM/ODM Company. As a result, it is much essential to sift the OEM/ODM companies during the initial stage.
This research uses Company A which is a company just enters the market of health food in Taiwan as an example to do analysis. Through data of this case, I proceed with analysis of qualifying each OEM/ODM companies for health food. Firstly, I investigate records and decide to use Data Envelopment Analysis to do the qualification. Also I establish different choosing standards via industries and product characteristics. Furthermore, I analyze data of Company A, and finally compare the efficiency of each OEM/ODM company and achievements of the OEM/ODM company chosen by Company A. Through this, it can suggest Company A the method with higher efficiency and accuracy, and a reference in their future cooperation.
The contribution of this research is to build a suitable pattern for Company A to rapidly and efficiently qualify their OEM/ODM companies while doing initial evaluation, and to help them eliminate OEM/ODM companies who are with no efficiency, cut down numbers of companies joining in the evaluation and therefore successfully increase efficiency and decrease the risks of qualification process for Company A.
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