| dc.description.abstract | In recent years, with the rising of the “Tung Blossom” activities, the related topics are increasingly concerned by media. Hence, this study aims at the exploration of the trend, distribution and development of the related news coverage by the major newspapers in Taiwan during the period of 2002 to 2010.
In the study, the content analysis and the grounded theory were adopted. Samples taken from China Times, United Daily News and Liberty Times were introduced into these methods to analyze and derive the basic information including category of newspapers, forms of reporting, and years reported. Meanwhile, the concepts covered by the reported “Tung Blossom” topics were explored in order to understand the meaning and influence to the current status and context of Taiwan social development.
Both qualitative and quantitative analyses were applied in the study to interpret and analyze the essence and the trend respectively. The result showed that among the reported news, “broadly informed” message was ranked the highest due to the political influence. The concepts derived from the news were eventually summarized into seven core categories including Cultural and Symbolic, Social and Ethnic, Politics and Policy, Industrial Economic Benefit, Natural and Physical Environment, Local and Festival Features, and Learning and Sustainable Mechanism.
It was concluded that the media concerns to “Tung Blossom” topics were originated from the activities of government agencies which attracted the attention of general public. As the image of “Tung Blossom” was rooted into people’s mind, various aspects were interactively affected and linked collectively. Thus, the “Tung Blossom” is led toward a systematic and persistent framework.
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