| dc.description.abstract | With the advent of mobile technology, the phone is no longer just voice communication, pass the text messaging tools, and computers are also no longer limited to fixed use of a single location. Different types of mobile devices gradually surfaced into our lives. According to the message released by the United Nations pointed out that the current global use of mobile phone population has more than 5 billion, of which about 950 million people use mobile Internet access. This data also allows us to understand more and more people through mobile phones, enjoy in the world of reality and the Internet, and even to occupy most of the time in the life. In Japan, Korea and other countries foresee such a future is a positive attitude to the development of the world environment of the mobile device and its surrounding network related products and applications, and mobile barcode is a product of this concept. In the high mobile ability of the country, the mobile barcode has begun to show its influence on the street, flyers, business cards, mobile barcode traces from a trace to the now obvious. However, there is very mature in communication technology, digital literacy Taiwan, the mobile barcode began to be the government and enterprises to promote, but the situation is critically acclaimed with the box office pulling up lame. What factors cause this situation? Is user? Is product or the environment?
Therefore, this study will be understood Taiwan’s user acceptance of mobile barcode. And using the design of experiment method to verify that which are the user main considerations key factors in adoption mobile barcode or not in the different scenarios? Hope that the research can help the government and enterprises pay more attention to the effectiveness of the mobile barcode, not just the abuse, but to really create more surprise and application for our life.
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