| dc.description.abstract | The eco-friendly consciousness for energy conservation and carbon reduction has been rising in recent years. With the LED (Light Emitting Diode, LED) making breakthrough in brightness, its advantages such as saving electricity, high energy conversion efficiency and long lifetime making it become the one which can compete with incandescent light bulbs, fluorescent lamps… such high energy consuming light-emitting components. Hence, many countries have constructed energy policies to achieve a long-term goal by developing LED industries with full strength; meanwhile, they set up the goal to ban on using/producing energy consuming light-emitting components, which this tendency has led to the prosperity for LED industries from manufacturers to retailers.
In 2010 Taiwan has become the region that yielding most LED chips in the world. Nonetheless, the layout for manufacturing Sapphire Wafer and Ingot Growth is relatively insufficient. The Sapphire Wafer is the high bright LED substrate; with the rapid development and the high demand for LED industry, many manufacturers have invested in expanding the production during these years， particularly the Asian manufacturers have taken great effort in this area. In the past, the American and Russian manufacturers played the leading roles in the technology of Sapphire Wafer and Ingot Growth. Nevertheless, due to the main Asian manufacturers’ investment and the governments’ support, their capacity has raised quickly in the short run.
This research mainly adopts the 「The Analysis of Characteristics」 questionnaire to analyze the case study in Sapphire Wafer industry; via this case study, it would reveal that how this company establishing its own competitive advantage and adjusting its strategy promptly to occupy an important place in such highly competitive industrial environment. By integrating all kinds of resources, this company will be the leading domestic manufacturer in the future, getting foothold in Asia to expand the global market, and one day becoming the world-class main Sapphire supplier.
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