| dc.description.abstract | Taiwan’’s auto parts market is huge, and in recent years output continued to grow. In contrast, low barriers to entry, numerous competitors, and fierce competition. Agent approach, brand monopoly components of the main distribution methods usually take the car brand dealers, sales, direct purchase and sales made by the car brand and procurement by the car dealer sales model based on the special motor vehicle label distribution. Earlier into the enterprise, resulting in a lot of pressure, profit constantly compression, and therefore part of the auto parts dealer is the rise of the strategy of business model innovation, and commercial areas of the establishment of a new business model.
This study through a resource-based theory to analyze the leading supplier of core competitiveness and competitive strategies of auto parts industry, and by the Business Model the Canvas tool to analyze the case of D Company ＂business model＂ to explain the cases of D Company business model innovation high-value creation and delivery mechanisms.
The study results indicate that the case D company through strategic acquisitions, restructuring the value chain to become a ＂complete program＂ to strengthen its special position in the value chain, and actively contract and participate in all the value activities of the value chain model complete vertical integration, and give full play to strengthen the qualities of particular value proposition and enhance the strategic flexibility. Successful business model innovation strategy to expand business territory, in order to establish a competitive advantage. Case D company for automotive dealers operating innovative, high-quality products continue to provide innovative value proposition to develop products according to the needs of models, and product differentiation, auto dealers can provide the basis to achieve economies of scale and help customers reduce costs through the packaging of the toy cars. Successful business model on the value proposition innovative strategies to help customers reduce costs, solve and satisfy the customer - car dealers and demand and economies of scale, companies will benefit from lower procurement costs. In addition, the business model innovation strategy for the case D Company to establish a standardized process to bring to reduce the risk and cost of customer by Tang, build brand image, enhance the value of the efficiency of service.
This study also raised for market expansion through mergers and acquisitions and strategic alliances, the continuing development of new products and improvement of existing products, and strengthen after-sales service system and distributor training, technical force enhancement recommendations for the formulation of the cases of corporate strategic planning, the peak of a successful career, and the other recommended that future research with other domestic Toyota-specific accessories company’’s business model and continued to chase the effectiveness of comprehensive case company policy, and quantitative analysis to business model innovation and research are better mature.
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