| dc.description.abstract | This is a case study research based on CCFL industry and the case is a manufacturer called A company. By examining the course of CCFL industry development, the lighting industry trends and the case company current operating situation, using strategy analysis, finding out the environment limits, investigating the case company’s operating model, this research develops CCFL lighting business strategy to face of the challenges of the market.
Although the market size of CCFL dropped rapidly, the demand will not completely disappear. The greatest competitor to CCFL lighting are T5 fluorescent lamps and LED lighting. CCFL’s luminous efficacy is quite equal to T5 fluorescent lamps and CCFL has a better useful life. Facing to lake illumination, cooling issue, chip aging discoloration and eye health hesitation, future applications of LED lighting are still variable. A market demand gap appears to CCFL lighting.
CCFL Lighting product faces three major difficulties, Inverter life time, key materials sourcing difficulties and consumers misperception guided by substitute lighting competitors. Using the well industrial base in Taiwan, we should be easy to enhance the stability of Inverter and apply to the global lighting market. Facing key materials sourcing problems, it is not only necessary to grasp the opportunities to obtain materials, but also to maintain firm supply chains. Government and private enterprises should work together striving to establish a well lighting concept in consumer’s perception. The government should allocate resources to promote CCFL lighting. By the strength of well CCFL production technology and industrial chain in Taiwan, we have a good chance to foster a world-class lighting industry.
The success of case company is to maintain a high quality lamp products and tube bending capabilities. Lack of capital to promote new products, case company should spend more effort and investment in the future. The short-term goal is to enrich the funds. The medium-term goal is to strive for marketing and sales. The long-term goal is to strengthen operating structure. The CCFL lamp strategy is to increase prices and to reduce costs. The CCFL lighting strategy is to ensure the quality and to enlarge sale channels. | en_US |