| dc.description.abstract | In order to minimize the gap of the eastern and western region of mainland China, Chinese Government implements the “China Western Development plan”, planning to move some manufacturing industry chain which located in the nearing of China coastal region to the western region. Pulling the NB industry clusters to Chongqing and Chengdu, Sichuan Province to set up factories aggressively. Chongqing and Chengdu, Sichuan Province are going all out to fight, hoping to become the leading position of the NB industry chain, internal fight for resources, external positive investment. Those NB brands divided to two parts, Hewlett-Packard (HP), acer, Asus selected Chongqing to set up factories; Lenovo, Dell chose Chengdu, and request those NB ODM to fully cooperate with them. Those NB ODM, originally hold a wait-and-see attitude on the setting up factories into Western, however, in the coastal lack of workers, rising wages and land prices even the expansion of land required under the difficulty of obtaining, which including many NB supply chain manufacturers in the Yangtze River Delta and other coastal areas encountered by the local government refuse the issuance of business license in the environmental assessment problem not pass, and then turned to find manufacturing base in the Western, NB ODM to rethink the feasibility of the west to set up factories.
With the announcement of Hewlett-Packard (HP) Computer settled in Chongqing in 2009, the NB ODM have settled, including Foxconn, Company A, Inventec, and Pegatron, Wistron and Compal the first six who getting more than 90% of the NB production orders foundries, has entered the Chongqing to set up factories. Successful investment in Chongqing, thanks to the policy of not small help, including Chongqing is a comprehensive cross-strait cooperation in advance before the test area, with direct flights, MTPs visas on arrival, the advantage of cross-border trade in RMB clearing pilot; of which, Taiwan-funded enterprises to the West Wing Free Trade Zone investment, but also enjoy state subsidies of 10 years and 15% income tax for export tax rebates and the same time of declaration which attracted a lot of Taiwanese firms. In addition to the advantage of the investment environment, and Chongqing new European railway, a container from Chongqing to Duisburg (Duisburg, Germany) about 21 days, compared with the original via the sea shipment takes 45 days, can significantly reduce time and cost of transportation.
In this study, taking Company A as an example and refering to Kotler (2010) international marketing decision-making mode, analyze those Taiwanese why motivated for the western region of the mainland invest and set up a major consideration from the evaluation and selection of locations to set up factories by the enter mode; and using Seetoo,Dah Hsian (2001) who raised in his strategic management ＂Industry matrix ＂ as an industry strategy. To the six dimensions of strategic environmental consideration, the 55 elements of an objective analysis of the company A of their own resources and risk-oriented, the current environment, re-view, and then proposed the vision of the company’’s future business planning.
Through comprehensive literature review and case study results of this study, make the following conclusions: 1.NB ODM industrial transfer, and further promote the steady westward. (2) With the West into supporting selective vertical integration, has continued to improve competitive advantage. (3) Global operations requirements of NB ODM to reduce inventory risk and preparedness information pressure. And put forward the following suggestions of the study: First, the government side: 1. Taiwan government: (1) maintenance of all open-door policy. (2) Only monitoring of revenue and profits on the mainland must be merged with the parent company in Taiwan. 2. Western China’’s Government: (1) continuing the tax, fee concessions. (2)A more flexible opening working capital operating limits. (3) Logistics system of the western region continued to improve. Second, the client: by the West into and thinking about industrial differentiation upgrade planning and existence of innovative products and services carried out to enhance the added value. Third, the corporate side: The main purpose of the west to set up factories in considering the future ＂to enter the Chinese market development＂ rather than still the old and same purpose of “looking China as a factory only ＂.
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