| dc.description.abstract | In this research, we studied the development of and analyzed the Building Pottery(Ceramic Tile) Industry of Taiwan, in the perspective of Industrial Economics. The research structure is in SCP, the Structure-Conduct-Performance, structure to perform correlation research and analysis of the industry.
Under SCP structure, this research studied and analyzed the basic conditions, market structure, conuct, industrial performance and the effects of public policy.
In the part of basic conditions of the industry, it is for understanding the supply and demand sides of the industry. The Supply side includes raw materials, technology, unioniztion, durability, value and weight, business attitudes and legal organization… etc. and the demand sides includes price elasticity, substitutes, growth rate, cyclical and seasonal character, purchase mothod, marketing types… etc.
In the part of industrial structure, it studies numbers of sellers and buyers, product differentition, barrier to entry, cost structures, integration and diversification, industrial scale, industrial cluster, industrial life cycle, internet and industrial structure..etc. The data came out of the research were found that the Building Pottery(Ceramic Tile) in Taiwan is in Loose Oligopoly Market, and most of the players a medium or small size business and most of them are gathering in northern Taiwan. The application of internet is not common. The industry matured and peaked in 1994 and turned down since then to recession.
In addition to analysis of the industry, there are also research of case company, so as to link the industry to the individual firms, as well as the influence to and from and the application of company structure mode. From the case studies, the relationship between behavior and the economic performance of a company. The political, economic and social, as well as environmental perspectives in the world are touched. The changes in state policy have great effect on the industry and firms.
The internationalized management skills, the specialized and technical human resources, green and environmental friendly low carbon emission product and large-dimensions products will be the mainstream of future development. The business opportunities brought by ECFA and the competition will be Blue Sea as well as Red Sea to the industry. It will be the trend for a business to break through what the presence is – innovation and differentiation, combined collaboration and network cloud technology, to be able to develop further. It is found that service from building planning is of vital importance, and they should be paired and integrated to create performance of the company as well as integral and collaboration services.
This research has also presented suggestions to the government, industry, Case company as well as horizontal and vertical supply chains and it is hoped that the suggestions could mean something and make some difference.
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