參考文獻 |
一、中文部份
1. 王保進(2002)。視窗SPSS與行為科學研究。台北:心理。
2. 李奇勳(2001)。價格、保證及來源國形象對產品評價與購買意願的影響。成功大學企業管理研究所博士論文。
3. 李筱瑩(2001)。品牌來源國與消費者本國中心主義對消費者品牌評價之研究。東吳大學國際貿易研究所碩士論文。
4. 李韋達、方文昌(2004)。從品牌知名度探討知覺品質和購買意願-以價格與來源國形象為調節變數。管理評論,第23卷,第4期,頁89-112。
5. 邱皓政(2003)。社會與行為科學的量化研究與統計分析。台北:五南。
6. 周文賢(2004)。多變量統計分析。台北:智勝。
7. 林永順、吳明昌(2006)。食品行銷學。屏東:全力顧問。
8. 林信丞、謝秉陞(2007)。來源國形象和廣告中國家情境對消費者品牌態度之影響。傳播與管理研究,第6卷,第2期,頁 35-64。
9. 林隆儀、陳俊碩(2010)。來源國形象與品牌知名度的組合效果對消費者購買意圖的影響-產品涉入的干擾效果。聯大學報,第7卷,第1期,頁129-147。
10. 吳明隆(2011)。SPSS統計應用學習實務:問卷分析與應用統計。新北市:易習圖書。
11. 吳淑樺(2006)。製造來源國與品牌來源國對購買意願之影響。國立台北大學企業管理研究所碩士論文。
12. 張雅迪(2006)。來源國效應與消費者涉入類型及購買動機對購買意願影響之研究-以FCB模式為實驗設計。中原大學企業管理研究所碩士論文。
13. 張國雄(2003)。國際行銷學。台北縣:前程企管。
14. 陳景堂(2004)。統計分析SPSS for Windows 入門與應用。台北:儒林
15. 陳昭宏(2005)。品牌來源國與製造來源國對消費者購買意願之研究。銘傳大學國際企業研究所碩士論文。
16. 傳粹馨(2002)。信度、Aplha係數與相關議題之研究。教育學刊,18,163-184。
17. 謝萬隆(1994)。生產地與品牌來源國對消費行為影響之研究。台灣大學商學研究所碩士論文。
18. 謝雅菱(2005)。製造來源國與品牌名稱對消費者購買意願影響之研究-以國際性服飾品牌為例。大葉大學國際企業管理研究所碩士論文。
二、英文部份
1. Aaker, D. A.(1991). Managing Brand Equity:Capitalizing on the Value of a Brand Name. N.Y:The Free Press.
2. Aaker, D. A.(1996). Building Strong Brands. N.Y:The Free Press .
3. Ahmed, Sadrudin A., & d Astous, A. (1996). Country-of-Origin and Brand Effects:A Multi-Dimensional and Multi-Attribute Study. Journal of International Consumer Marketing, 9(2), 93-115.
4. Alba, Joseph W., & Hutchinson, J. Wesley(1987). Dimensions of Consumer Expertise. Journal of Consumer Research, 13(4), 411-454.
5. Bilkey, W. J., & Nes, E.(1982). Country-of-Origin Effects on products Evaluations. Journal of International Business Studies, 13(1),89-99.
6. Biswas, A.(1992). The Moderating Role of Brand Familiarity in Reference Price Advertisement., Journal of Business Research 25,251-262.
7. Bryman, A., & Cramer, D.(1997). Quantitative Data Analysis with SPSS for Window. London:Routledge.
8. Cordell, V. V.(1992). Effects of Consumer Preferences for Foreign Sourced Products. Journal of International Business Studies, 23,251-269.
9. Cronbach, L.J.(1951). Coefficient Alpha and the Internal Structure of Test. Psychometrika ,16, 297-334.
10. Dodds, William B., Monroe, Kent B., & Grewal ,Dhruv (1991). Effects of Price, Brand and Store Information on Buyers’ Product Evaluations. Journal of Marketing Research, 28(3),307-319.
11. Dornoff, R. J., Tandersky, C. B., & White, G. P.(1974). Consumer’s Perception of Import. Akron Business and Economics Review, summer, 26-29.
12. Erickson, Gary M., Johansson, John K., & Chao, Paul(1984). Image Variables in Multi-Attribute Product Evaluations:Country-of-Origin Effect. Journal of Consumer Research, 11,694-699.
13. Eroglu, S.A. & Machleit K. A.(1989). Effect of individual and product-specific variables on utilizing country of origin as a product quality cue.International Marketing Review, 6(6),27-41.
14. Ettenson, R., & Klein, J.(2005). The fallout from French nuclear testing in the South Pacific:a longitudinal study of consumer boycotts. International Marketing Review, 22(2),199-205.
15. Ettenson, R., Wagner, J., & Gaeth G.(1988). Evaluating the effect of country of origin and the “Made in the USA”campaign:A conjoint approach. Journal of Marketing, 64(1), 85-100.
16. Fishbein, M., & Ajzen, I. (1975). Belief,Attitude,Intention and Behavior. Reading, Mass:Addison-Wesley.
17. Garvin, D.A.(1983, Sep.-Oct.). Quality on the line. Harvard Bussiness Review, 61,65-73.
18. Garvin, D.A.(1987, Nov.-Dec.). Competing on the Eight Dimensions of Quality. Harvard Business Review, 65, 101-109.
19. Grewal, Dhruv, Krishnan, R. J., Baker, & Borin, N. (1998). The Effect of Store Name, Brand Name and Price Discounts on Consumers’ Evaluations and Purchase Intentions. Journal of Retailing, 74(3), 331-352.
20. Gürhan-Canli, Z., & Maheswaran, D.(2000). Determinants of country-of-origin evaluations. Journal of Consumer Research, 27, 96-108.
21. Hair, et al. (1995). Multivariate Data Analysis: With Readings, Prentice-Hall Press.
22. Hampton, Geralk M.(1997). Perceived Risks in Buying Products Made Abroad by American Firms. Baylor Bussiness Studies, 53-64.
23. Han, C. M., & Terpstra(1988). Country-of-Origin Effect for Uni-National and Bi-National Products. Journal of International Business Studies, 19,235-253.
24. Han, C. M.(1989). Country Image:Halo or Summary Construct? . Journal of Marketing Research, 26(2), 222-229.
25. Nebenzahl ,Israel D., Jaffe, Eugene, D., & Lampert ,Shlomo I. (1997). Towards a Theory of Country Image Effect on Product Evaluation. Management International Review, 37(1), 27-49.
26. Jacoby, Jacob, & Jerry, C. Olson(1997). Consumer Response to Price:An Attitudinal Information Processing Perspective. In Moving Ahead in Attitude Research, Yoram Wind and Marshall Greenbery, eds. Chicago,IL:American Marketing Association, 73-86.
27. Janda, S., & Rao, C.P. (1997). The effect of country-of-origin related stereotypes and personal beliefs on product evaluation. PsychologyεMarketing ,14(7), 689-702.
28. Johansson, Johny K., Douglas ,Susan P., & Nonaka, Ikujio(1985). Assessing the Impact of Country of Origin on Product Evaluations:A New Methodological Perceptive. Journal of Marketing Research, 22(4), 388-396.
29. Johansson, J. K., & Nebenzahl , I. D.(1986). Multination Production:Effect on Brand Value. Journal of International Bussiness Study, 17(3), 101-126.
30. Kamins, M.A., & L.J. Marks(1991). The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands. Journal of the Academy of Marketing Science, 19(3), 177-185.
31. Keller, K. L.(1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1-22.
32. Khanna, S.R.(1986). Asian Companies and the Country Stereotype Paradox:137 An Empirical Study. Columbia Journal of World Bussiness, 2, 29-38.
33. Klein, Jill Gabrielle, & Richard, Ettenson(1999). Consumer Animosity and Consumer Ethnocentrism:An Analysis of Unique Antecedents. Journal of International Consumer Marketing, 11(4), 5-24.
34. Klein, J. R., Richard, Ettenson, & Morris ,M. D. (1998). The animosity model of foreign product purchase:an empirical test in the People’s Republic of China. Journal of Marketing, 62(1), 89-100.
35. Knight, G. A., & Calantone, R. J.(2000). A Flexible Model of Consumer Country-of-Origin Perceptions. International Marketing Review,17(2),127-145.
36. Kotler, Philip, & Keller, Kevin L.(2009). Marketing Management, 13th ed. Taiwan:Pearson.
37. Laroch, M., Kin, C., & Zhou, L.(1996). Brand Familiarity and Confidence as Determinants of Purchase Intention:An Empirical Test in a Multiple Brand Context. Journal of Business Research, 37(2), 115-120.
38. Laurent, G., & Kapferer , J. N. (1985). Measuring Consumer Involvement Profiles. Journal of Marketing Research, 22(1), 41-53.
39. Lawrence, C.(1992). Country of Origin Stereotype:A Case Study in the New Zealand Motor Vehicle Industry. European Journal of Marketing, 26(3), 37-51.
40. Lin, Kenny, & Aron, O,Cass(2001). Consumer brand classifications:an assessment of culture-of-origin versus country-of-origin. Journal of Product & Brand Management, 10(2), 120-136.
41. Li, Zhan G., & Dant, Rajiv P.(1997). Dimension of Product Quality and Country-of-Origin Effects Research. Journal of International Consumer Marketing, 10, 93-114.
42. Li, W., & Wyer Jr., R. S. (1994). The Role of Country of Origin in Product Evaluations:Informational and Standard-of-Comparison Effects. Journal of Consumer Psychology (Lawrence Erlbaum Associates), 3(2), 187.
43. Lovelock, C.H.(1983). Classifying Services to Gain Strategic Marketing Insights. Journal of Marketing, 47(3), 9-20.
44. Mackenzie, Lutz Blech(1986). The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness:A Test of Competing Explanations, Journal of Marketing Research, 130-143.
45. Maheswaran, D.(1994). Country of origin as a stereotype:effects of consumer expertise and attribute strength on product evalutions. Journal of Consumer Research, 21, 354-365.
46. Monroe, Kent, B., & Krishnan , R. (1985). The Effect of Price on Subjective Product Evalution,In Perceived Quality:How Consumers View Stores and Merchandise. Eds.Jacob & Jerry C. Olson Lexington. MA:Lexington Books, pp.209-232.
47. Nagashima, A.(1970). A comparison of Japanese and U.S. Attitude toward Foreign Product. Journal of Marketing, 34(1), 68-74.
48. Narayana, C. L.(1981). Aggregate Image of American and Japanese Products:Implications on International Marketing. Journal of World Business, 16, 31-35.
49. Nijssen, E., & Douglas, S.(2004). Examining the animosity model in a country with a high level of foreign trade. International journal of research in marketing, 21(1), 23-34.
50. Olson, J., & Jacoby(1972). Cue utilization in the quality perception process. in Proceeding of the Third Annual Conference of the Association for Consumer Research,M.Venkatesan,ed. Iowa City:Association for Consumer Research,pp.167-179.
51. Papadopoulos, N., & Heslop, L.(eds.)(1993). Product and Country Image:Research and Strategy, New York:The Haworth Press.
52. Papadopoulos, N., & Heslop, L,(2002). Country Equity and Country Branding:Problems and Prospects. Journal of Brand Management, 9, 294-314.
53. Peterson, R. A. and Jolibert (1995). A Meta-Analysis of Country-of-Orgin Effects. Journal of International Business Studies, 26(4), 883-900.
54. Rao, Akshay R., & Monroe, Kent B.(1989). The Effect of Price, Brand Name, and Store Name on Buyers’Perceptions of Product Quality:An Integrative Review. Journal of Marketing Research. Chicago:Aug 26,ISS.3,351.
55. Roth, M. S., & J. B. Romeo(1992). Matching Product Category and Country Image Perceptions:A Framework for Managing Country-of-Origin Effects. Journal of International Business Studies, 23(3), 477-497.
56. Samiee, S.(1994). Consumer Evaluation of Product in a Global Market. Journal of International Business Studies, 25(3), 579-604.
57. Schooler, R. D.(1995). Product Bias in the Central American Common Market. Journal of Marketing Research, 2, 394-397.
58. Schooler, R. D.(1971). Bias Phenomena Attendant to the Marketing of Foreign Goods in the U.S. . Journal of International Business Studies, 2, 71-80.
59. Shamdasani, P. N.(2001). Location, location, location:Insights for advertising placement on the web. Journal of Advertising Research, 41(4),7-21.
60. Steenkamp, Jan, & Benedict, E. M.(1990). Conceptual Model of the Quality Perception Process. Journal of Business Research, 21, 309-333.
61. Teas, R. Kenneth, & Sanjeev, Agarwal(2000). The Effect of Extrinsic Product Cue on Consumers’s Perceptions of Quality, Sacrifice, and Value. Journal of the Academy of Marketing Science, 28(2), 278-290.
62. Wall, M., J. Liefeld, & Heslop, L. A.(1991). Impact of Country-of-Origin Cues on Consumer Judgments in Multi-Cue Situations:A Covariance Analysis. Journal of the Academy of Marketing Science, 19(2), 105-113.
63. Wall, Marjorie(1991). Impact of Country-of-origin Cues on Consumers Judgments in Multi-Cue Situation:a Covariance Analysis. Journal of Academy of Marketing Science, 19(2), 105-113.
64. Yavas, B., & Alpay, G.(1986). Does an Exporting Nation Enjoy the Same Cross-nation Commercial Image?. Journal of Advertising, 2, 109-119.
65. Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesize of Evidence. Journal of Marketing, 52(3), 2-22.
66. Zeithaml, V. A., & Kirmani , A. (1993). Advertising, Perceived Quality, and Brand Image, in Aaker, V. A. and Biel, A. L. eds., Brand Equity and Advertising: Advertising’s Role in Building Strong Brand. Iowa City: Lawrence Erlbaum Associates, 143-161.
67. Zeithaml, V. A., Berry, L. L., & Parasuraman(1996). The Behavioral Consequences of Service Quality. Journal of Marketing, 60(2), 31-46.
三、網路部份
1. 中國人民網。網址:http:// www.people.com.cn
2. 中華人民共和國國家統計局。中國統計年鑑(2011)。網址:http://www.stats.gov.cn
3. 台灣行政院大陸委員會。兩岸經濟統計月報(2012)。
網址:http:// www.mac.gov.tw/index.html
4. 台灣經濟部投資審議委員會。網址:http:// www.moeaic.gov.tw |