| 摘要(英) |
This article aims to discuss and compare of the industrial structure and social welfare of television broadcasting industry between Taiwan and the United Kingdom. We use the audience rate to measure the concentration, and we can know that the concentration of television broadcasting industry in Taiwan is lower than the United Kingdom. From the aspect of industrial organization theory, the social welfare of a market close to competitive is higher than the market close to monopoly, that is, the social welfare of television broadcasting industry is higher than the United Kingdom. This conclusion is different with most people’s intuition.
In order to figure out such problem, different with the mass communication theory have critics about the Taiwan’s television broadcasting environment, and learn the United Kingdom’s broadcasting model in to improve the environment in Taiwan, this article analyze the television broadcasting industry between these two countries with an systematic aspect, and apply the approach of S-C-P methodology to discuss and compare of the industrial structure as well as social welfare of television broadcasting industry between these two countries. We also use the product variation as the measure of consumer surplus and the platform which industry can provides the firms to play as the measure of producer surplus.
We have some conclusions about why the social welfare of broadcasting industry in Taiwan is higher than the United Kingdom, first of all, at the consumer part, in the United Kingdom, license fee will exclude the people who wants the receive the programs from set-top box to get more programs to watch, and the action of public service broadcasting will go against the aims to pursue the diversity of the tv programs. In the vertical specialization broadcasting model in Taiwan, people can enjoy the programs all over the world and the program productions company can accumulate the productivity. Second, at the producer part, television broadcasting industry in Taiwan can increase the social mobility, the vertical specialization model that cooperate with foreign country can provides the platform that allows these production companies to play.
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| 參考文獻 |
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三、報章雜誌
1. KungfuDogg，BBC宣佈關閉國際版iPlayer(英國境外)點播服務，中文業界資訊站，2015年05月13日。
2. 於慶中，寧願上網看重播 英國160萬戶沒有電視機，蘋果日報，2015年05月18日。
3. 周成，拒買電視牌照是否為刑事犯罪 英國議會將討論，大紀元，2014年03月20日。
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5. 黃暐，臺劇反攻韓國！翻拍台灣偶像劇的2部最新韓劇，妞新聞2014年05月16日。
6. 張明宗，在未來的產業競爭中，微軟是台灣的最佳盟友，自由時報，2002年11月06日。
7. 皓宇、尚清，「三劍客」領軍 英國電視節目出口攀升，BBC英倫網，2014年10月13日。
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10. 英國仍有一萬一千多戶堅持看黑白電視，Yahoo奇摩新聞，2014年01月16日。
11. 蘇格蘭獨派動員千人 大罵《BBC》立場偏頗，蘋果日報，2014年09月15日。
12. 我國電視偶像劇「犀利人妻」於瓜國「展望電視台」播映，中華民國外交部，2015年05月20日。
四、網站部份
1. BBC iPlayer http://iplayer.bbcworldwide.com/coming-soon/
2. 維基百科 https://zh.wikipedia.org
3. Ofcom http://www.ofcom.org.uk
4. 中華民國文化部 http://www.moc.gov.tw/
5. 聯合國教科文組織 http://en.unesco.org
6. 公共電視台研究發展部岩花館http://rnd.pts.org.tw
7. TV Licensing http://www.tvlicensing.co.uk
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