企業社會責任與創意產業績效之研究

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姓名

侯晨恩(Chen-En Hou) 查詢紙本館藏

畢業系所

企業管理學系

論文名稱

企業社會責任與創意產業績效之研究
(Influence of Corporate Social Responsibility on Creative Industry Performance)

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摘要(中)

創意產業對於區域經濟成長的貢獻已經讓創意產業成為經濟發展的驅力，而作為一個新
興的經濟板塊，創意產業具有獨特的獲利方式。透過人員創意、天賦與技能的投入，創
意產業可以產出高價值的智慧財產。這樣的獲利機制吸引了產學界探索影響創意產業績
效因素。本研究探索創意產業之企業社會責任與財務表現的關係，藉由動態資料包絡分
析方法，評估了53 個創意企業再2010-2013 年的跨期績效。並利用迴歸分析檢測企業
社會責任影響財務績效。實證結果指出，以內容媒體相關的產業，包含影視、出版與廣
播，是創意產業績效成長的領導者。迴歸分析結果顯示企業社會責任對於創意產業的財
務績效有正向顯著影響。此外，研究結果亦顯示創意產業具有冒險及資本導向的特徵。

摘要(英)

The creative industry has brought great developing momentum to regional economic. As
an emerging economic sector, the creative industry generate intellectual property outputs with
creativity, skills, and talents in its unique ways, and the profit mechanism triggered the
exploration of influential factors to performance. Through Dynamic DEA model and 53
creative industry businesses, this study investigated the relationship between longitudinal
efficiency performance and corporate social responsibility across 2010-2013. Ordinary least
square regression was applied to further examine the impact of corporate social responsibility.
Finding of this study suggest that content providers such as broadcasting, publishing and
motion pictures are leading performance improvements. And the regression result reflects a
positive link of corporate social responsibility to performance. In additions, the characteristic
of the creative industry includes capital orientation, risk taking, and low financial leverages.

關鍵字(中)

★ 創意產業
★ 企業社會責任
★ 企業績效
★ 動態資料包絡分析

關鍵字(英)

★ Creative industry
★ Corporate Social Responsibility 3
★ Efficiency performance
★ Dynamic Data Envelopment Analysis

論文目次

TABLE OF CONTENTS
摘要 ............................................................................................................................................ I
ABSTRACT ............................................................................................................................. II
ACKNOWLEDGEMENT ..................................................................................................... III
TABLE OF CONTENTS ....................................................................................................... IV
LIST OF TABLES ................................................................................................................... V
LIST OF FIGURES ................................................................................................................ VI
1. INTRODUCTION ............................................................................................................. 1
1.1 Research Background and Motivation ............................................................................. 1
1.2 Research Purpose ............................................................................................................. 3
1.3 Research Process .............................................................................................................. 4
2. LITERATURE REVIEW .................................................................................................... 7
2.1 Creative Industry .............................................................................................................. 7
2.2 Corporate Social Responsibility and Business Performance ......................................... 11
3. RESEARCH FRAMEWORK ........................................................................................... 15
3.1 Research Model .............................................................................................................. 15
3.1.1 Dynamic Production Process ................................................................................... 15
3.1.2 Regression Model ..................................................................................................... 17
4. RESEARCH DESIGN ........................................................................................................ 19
4.1 Data Collection and Description .................................................................................... 19
4.2 Efficiency Evaluation-Dynamic DEA Approach ............................................................. 23
5. EMPIRICAL ANALSIS RESULTS ................................................................................. 27
5.1 Business Efficiency Performance .................................................................................... 27
5.2Efficiency Performance of CSR Business ........................................................................ 29
5.3 Regression Analysis ........................................................................................................ 34
6. DISCUSSION AND IMPLICATIONS ............................................................................. 36
7. CONCLUSION AND FUTURE RESEARCH ................................................................. 40
7.1 Conclusion ...................................................................................................................... 40
7.2 Future Research .............................................................................................................. 41
REFERENCES ................................................................................................................................. 43
LIST OF TABLES
Table 1 Input and output variables ........................................................................... 17
Table 2 Regression index .......................................................................................... 18
Table 3 Descriptive statistics of input-output variables ............................................ 21
Table 4 Inputs and outputs correlation coefficients .................................................. 22
Table 5 Dynamic DEA results .................................................................................. 27
Table 6 KLD social rating ........................................................................................ 29
Table 7 Industrial efficiency performance for CSR and non-CSR firms.................. 33
Table 8 Creative industry CSR activities .................................................................. 34
Table 9 Regression results ........................................................................................ 35
LIST OF FIGURES
Figure 1 The Research Process ............................................................................................ 6
Figure 2 Dynamic Structure for the Creative Industry ...................................................... 16
Figure 3 Dynamic Efficient Performance of Creative Industries ...................................... 28
Figure 4 The Creative Industry’s Social Behavior Trends ................................................. 32

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指導教授

洪秀婉(Shiu-Wan Hung)

審核日期

2019-1-28

推文