摘要(英) |
Enterprises have developed various kinds of business model and electronic product thanks to the flourish of the Internet. Despite the financial crisis in 2008 that dragged the global economics to a new low, e-commerce around the world still rising steadily. This phenomenon reflects the truth that e-commerce has a positive correlation between Enterprise′s key competitive advantages. Nowadays, Taiwan′s industries are seeking transform, the existing corporations and newcomers are eager to enter this emerging market. This has developed to a trend that can′t resist, a war of e-commerce is about to burst. E-commerce industry must innovate an effective business model to attract and retain the customers. In addition, enterprises should propose effective strategies to examine interior and exterior issues and prepare in advance. Thus, they can keep pace with the rapidly changing nature of e-commerce and attain business continuity. This research analyzes e-commerce-related thesis to extracts the Key Success Factors (KSFs), and applies grounded theory′s three phase coding as well as improved e-commerce 40 inventive principles (used on grounded theory′s second phase), to systematically establish electronic commerce′s core facets: market arrangement, customers relationship, service convenience, organizating skills, value delivery, technology innovation, profit ability and reliability. After explored the facets, we construct a three-hierarchy business model canvas for e-commerce. We used business model canvas established by Osterwalder & Pigneur to examine the facets, and reconstruct the undiscussed categories into two new facets, cutting-edge technology and financial payment and regulations,to establish a 11-grid business model canvas. The new canvas is the same in nature with the original three-hierarchy canvas. For the existing enterprises, the research result could be used to transform the original business model. The result also provide the newcomers the main ideology of the core facets, technology, product and customers, and the method to reconstruct the new model through the three-hierarchy business model canvas for e-commerce. |
參考文獻 |
1. 王翎幗(2006)。B2C電子商務網站成功之預測模式
2. 黃奇隆(2014)。電子商務平台成功關鍵因素之研究-以Amazon.com網站為例
3. 盧忠明(2004)。購物網站之關鍵成功因素及競爭策略研究─以台灣購物網站為例
4. 林志隆(2004)。台灣B2C電子商務經營與成功模式分析
5. 莊嘉滿(2012)。影響電子商務顧客意向忠誠度因素之研究
6. 廖偉傑(2006)。B2C電子商務中的消費者信任和消費者忠誠的研究與探討
7. 林秋芬(2007)。旅遊電子商務網站消費者使用意圖影響因素之研究
8. 彭慧蕙(2007)。台灣電子商務之「價值階梯」:以購物網站PayEasy-為例
9. 陳雯君(2014)。線上拍賣之創新經營模式研究─以露天與淘寶網為例
10. 黃培倫(2015)。台灣電子商務之關鍵成功因素-以開店式平台食品類店家為例
11. 江嘉瑜(2001)。台灣花卉電子商務網站內容之分析
12. 陳進成(2003)。電子商務顧客價值、滿意度與忠誠度之研究-以電子商店為例
13. 吳佳靜(2018)。跨境電子商務環境下影響電子支付關鍵成功要素之探討
14. 張璟珊(2011)。海峽兩岸之電子商務的經營模式與比較-以Yahoo!奇摩與淘寶網為例
15. 蔡松霖(2013)。電子商務推薦系統模型之初探
16. 黃博威(2012)。台灣電子商務公司經營模式分析
17. 江德利(2017)。電子商務創新模式對消費者購買意願影響之研究
18. 王宇晨(2004)。電子商務策略聯盟之研究-以B2C資訊商品為例
19. 謝曜州(2014)。臺灣B2C女性服飾電子商務的成功經營策略
20. 謝沂庭(2017)。台灣電子商務公司商業模式探討研究
21. 沈怡君(2014)。從阿里巴巴之發展,分析台灣電子商務契機
22. 吳俊瑩(2012)。B2C 電子商務商業模式研究–以企業核心競爭力與EC 關鍵成功因素為基礎
23. 屠一山(2006)。電子商務創新型態商業模式平台經營策略分析----藍海策略之應用以天樂之城網站為例
24. 薛文榮(2007)。創新商業模式建構與實證之研究-以電子商務業為例
25. 戴毓城(2017)。台灣電子商務業策略外包對商業模式之影響
26. 翁瑞禧(2014)。電子商務平台之經營模式─以 C 網站為例
27. 謝宏博(2016)。兩岸跨境電子商務研究
28. 林奕佐(2015)。跨境電子商務實務探討
29. 塗仙鳳(2013)。網路商店關鍵成功因素之研究
30. 陳宜君(2015)。國際化電子商務公司營運模式發展之研究
31. 邱志凱(2012)。購物網站關鍵成功因素之研究-以東森購物網為例
32. 李冠儀(2012)。網路創業的關鍵成功因素之探討
33. Abels, E. G., Domas White, M., & Hahn, K. (1997). Identifying user-based criteria for Web pages. Internet research, 7(4), 252–262.
34. Aladwani, A. M., & Palvia, P. C. (2002). Developing and validating an instrument for measuring user-perceived web quality. Information & management, 39(6), 467–476.
35. Chakraborty, G., Lala, V., & Warren, D. (2003). What do customers consider important in B2B websites? Journal of Advertising Research, 43(1), 50–61.
36. Chen, J. V., Rungruengsamrit, D., Rajkumar, T. M., & Yen, D. C. (2013). Success of electronic commerce Web sites: A comparative study in two countries. Information & management, 50(6), 344–355.
37. Chen, L.-D., & Tan, J. (2004). Technology Adaptation in E-commerce:: Key Determinants of Virtual Stores Acceptance. European Management Journal, 22(1), 74–86.
38. Colla, E., & Lapoule, P. (2012). E-commerce: exploring the critical success factors. International Journal of Retail & Distribution Management, 40(11), 842–864.
39. Feindt, S., Jeffcoate, J., & Chappell, C. (2002). Identifying success factors for rapid growth in SME e-commerce. Small business economics, 19(1), 51–62.
40. HernaNdez, B., JimeNez, J., & Martin, M. J. (2009). Key website factors in e-business strategy. International Journal of information management, 29(5), 362–371.
41. Kim, D. J., Ferrin, D. L., & Rao, H. R. (2009). Trust and satisfaction, two stepping stones for successful e-commerce relationships: A longitudinal exploration. Information systems research, 20(2), 237–257.
42. Kshetri, N. (2007). Barriers to e-commerce and competitive business models in developing countries: A case study. Electronic commerce research and applications, 6(4), 443–452.
43. Liu, C., & Arnett, K. P. (2000). Exploring the factors associated with Web site success in the context of electronic commerce. Information & management, 38(1), 23–33.
44. Manchala, D. W. (2000). E-commerce trust metrics and models. IEEE internet computing, 4(2), 36–44.
45. Muylle, S., Moenaert, R., & Despontin, M. (2004). The conceptualization and empirical validation of web site user satisfaction. Information & management, 41(5), 543–560.
46. Newman, M. W., & Landay, J. A. (2000). Sitemaps, storyboards, and specifications: a sketch of Web site design practice. Proceedings of the 3rd conference on Designing interactive systems: processes, practices, methods, and techniques (pp. 263–274). ACM.
47. Sung, T. K. (2006). E-commerce critical success factors: East vs. West. Technological forecasting and social change, 73(9), 1161–1177.
48. Szymanski, D. M., & Hise, R. T. (2000). E-satisfaction: an initial examination. Journal of retailing, 76(3), 309–322. |