摘要(英) |
A connector is an important part of electronic components, as it is widely used in various types of circuit systems and electronic equipment to transmit signal and power. The connector industry is a mature, highly competitive, and still growing industry. This paper details a case study conducted on a small to medium-sized connector manufacturer, Company T, and its current position in the industry through the analysis of Porter five-force model and SWOT matrix. With the critical factors influencing the case clearly identified, the next step comes is the implementation of appropriate business strategies to improving business operations.
The results of this study concludes with four suggested business strategies for Company T: Aggressive Strategy, Phase-in Strategy, Differentiation Strategy, and Defense Strategy. These results will help Company T capitalize on its competitive advantage to achieve steadily and continuously growth. Additionally, this study can serve as a reference for other connector companies to develop their business strategies. |
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