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中文文獻
陳君豪(2016)。自然教育中心遊客愉悅感體驗模式之研究。國立彰化師範大學地理學系碩士論文,彰化縣。
劉思妤(2013)。體驗型品牌網站之互動性(Interactivity)及生動性(Vividness)對使用者態度之影響。世新大學公共關係暨廣告學研究所(含碩專班)碩士論文,臺北市。
廖貞皓(2015)。擴增實境影響消費決策之探討。元智大學經營管理碩士班(服務行銷學程)碩士論文,桃園縣。
網路文獻
Saleh, K. (2017, April 12). The State of Impulse Buying Persona – Statistics and Trends. Invesp. https://www.invespcro.com/blog/impulse-buying/
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Augmented reality (AR)—Statistics & facts | Statista. (n.d.). Retrieved September 18, 2021, from https://www.statista.com/topics/3286/augmented-reality-ar/
書籍文獻
吉爾摩, 派恩, Gilmore, J. H., & Pine II, B. J. (2008). 體驗真實 : 滿足顧客的真正渴望(邱如美譯;第一版). 天下雜誌出版。(原著出版於2007) |