企業社會責任與綠色產品決策

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高敏珊(Min-Shan Gao) 查詢紙本館藏

畢業系所

經濟學系

論文名稱

企業社會責任與綠色產品決策

相關論文

★ 生產污染、上游公營廠商與政府最適污染稅

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摘要(中)

本研究探討廠商從事策略性或利他性的環境企業社會責任時，對消費者關心產品環保品質的綠色覆蓋市場的影響，並且將廠商的產品環保品質水準分為內生和外生的兩種情況下，探討廠商對環境的關心程度會如何影響廠商的產品決策。
在雙占垂直差異模型中，當廠商從事純策略性或是利他程度較低的環境企業社會責任時，我們發現只有高環保品質產品廠商才會投資產品環保品質，但其最適產品環保品質水準低於社會最適水準，這意味著環境受到較少的保護。當廠商的總體利他性環境企業社會責任程度上升到一定水準時，低環保品質產品廠商也會進行產品環保品質的投資，兩家廠商的產品環保品質最適水準均有所提高，甚至高環保品質產品廠商其環保品質可能高於其社會最適水準，因此環境可能會被過度保護。其中有趣的是，當廠商加強對環境的關心程度時，其利潤都會隨之減少，表示兩家廠商的利潤在其具有利他性環境企業社會責任時皆被犧牲了。

摘要(英)

This study investigates the impact of firms′ strategic and altruistic corporate environmental responsibility (CER) engagement on a covered green market where consumers care about green quality. Divides firms′ green quality levels into two cases: endogenous and exogenous, and discuss how the firm′s concern for the environment will affect the firm′s product decision.
In a duopoly vertical differentiation model, we find that only the greener firm invests in green quality, when firms engage in pure strategic or sparsely altruistic CER. The environment is less protected because firms′ optimal green quality levels are below the social optimum. When firms′ aggregate altruistic CER engagement rises to a certain level, the less green firm also invests in green quality. The firms′ optimal green quality levels will improve, and even the greener firm’s optimal green quality level may be above the social optimum, so the environment may be over-protected.
Interestingly, when firms increase their concern for the environment, their profits decrease, indicating that the profits of both firms are sacrificed when they have altruistic CER.

關鍵字(中)

★ 企業社會責任
★ 綠色市場
★ 產品環保品質
★ 覆蓋市場

關鍵字(英)

★ corporate environmental responsibility
★ green market
★ green quality
★ covered market

論文目次

摘要_____________________________i
Abstract________________________ii
致謝____________________________iii
第1章緒論________________________1
1.1研究動機_______________________1
1.2研究方法_______________________2
1.3論文架構_______________________3
第2章文獻回顧_____________________4
2.1 綠色市場相關文獻_______________4
2.2 加入企業社會責任概念之相關文獻__6
第3章基本模型_____________________8
3.1模型設定_______________________8
3.2社會最適_______________________9
3.3市場均衡：產品環保品質外生_______10
3.4本章小結_______________________19
第4章產品環保品質的決定___________20
4.1產品的環保品質決策______________20
4.2 最適產品環保品質水準___________22
第5章結論________________________37
參考文獻__________________________39

參考文獻

李嘉鑫 (2021)，「污染稅與污染防治技術授權」，國立中央大學經濟學系碩士學位論文。

張韶窈 (2021)，「混和寡占下的最適環境政策」，國立中央大學經濟學系碩士學位論文。

張齡尹 (2020)，「考量企業社會責任下的外人直接投資與地主國最適污染稅」，國立中央大學經濟學系碩士學位論文。

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Lyon, T. P. and John, W. M. (2008), ‘Corporate Social Responsibility and the Environment: A Theoretical Perspective,’ Review of Environmental Economics and Policy, 2(2), 240-260.

Moraga-González, J. L. and Padrón-Fumero, N. (2002), ‘Environmental Policy in a Green Market,’ Environmental and Resource Economics, 22, 419-447.

Portney, P. R. (2008), ‘The (not so) New Corporate Social Responsibility: An Empirical Perspective,’ Review of Environmental Economics and Policy, 2(2), 216-275.

Tsai, T. H. and Chiou, J. R. (2022), ‘Strategic and Altruistic Corporate Environmental Responsibility in a Green Market,’ manuscripe.

指導教授

邱俊榮楊志海(Jiunn-Rong Chiou Chih-Hai Yang)

審核日期

2022-8-22

推文