博碩士論文 109486603 詳細資訊




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姓名 阮美心(NGUYEN THI MY HANH)  查詢紙本館藏   畢業系所 工業管理研究所
論文名稱 協調供應鏈的定價、訂購和投資決策
(Pricing, ordering, and investment decisions in coordinating a supply chain)
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摘要(中) 本研究調查了供應鏈協調框架,以最小化價格敏感需求情況下的雙重邊緣化效應。 該研究還涉及供應鏈中的定價、訂購和投資決策問題。 建立模型以及對其分析的目的是調查不同情境下供應鏈成員的戰略選擇。 我們還研究了銷售價格、訂單數量和供應鏈的總利潤如何受到供應鏈成員選擇的影響。 建立分析模型以確定最佳銷售價格、訂單數量和投資策略。 本文以深度數值分析證實理論結果。
摘要(英) This study investigates the supply chain coordination frameworks for minimizing the twofold marginalization impact in cases of price-sensitive demand. The study also deals with the problem of pricing, ordering, and investment decisions in a supply chain. The study develops different analytical models to determine the optimal selling prices, order quantities, and investment strategy. The objective behind conducting models and analyses is to investigate the strategic choice by channel members under different scenarios. We also examine how the selling prices, order quantities, and the total channel profits are influenced by the choice of the supply chain members. An in-depth numerical analysis has been performed to validate the theoretical conclusions. Origin software is used to draw the graphs which demonstrate the strategic choice for supply chain members.
關鍵字(中) ★ 供應鏈協調
★ 定價策略
★ 訂單數量
★ 價格敏感需求
★ 投資策略
關鍵字(英) ★ price-sensitive demand
★ supply chain coordination
★ pricing strategy
★ investment strategy
★ order quantity
論文目次 Table of contents
摘要 i
Abstract ii
Acknowledgements iii
List of Figures vi
List of Tables viii
Chapter 1: Introduction 1
1.1. Research background and motivation 1
1.2. Research objectives 2
1.3. Research importance 4
1.4. Dissertation framework 4
Chapter 2: Literature review 7
2.1. Pricing strategy 7
2.2. Inventory allocation 8
2.3. Digital/smart technology adoption and investment 10
2.4. Supply chain coordination 11
Chapter 3: Pricing strategy and order/production policy 15
3.1. The problem overview 15
3.2. Centralized model (C model) 19
3.3. Decentralized model (D model) 23
3.4. Semi-cooperative models 26
3.4.1. SM model 26
3.4.2. MR model 28
3.5. Numerical study 30
Chapter 4: Pricing strategy and investment policy on digital technology 39
4.1. The problem overview 39
4.2. No investment scenario – the benchmark case 41
4.3. Under investment scenarios 43
4.3.1. M system (δ=1) 43
4.3.2. S system (0<δ<1) 48
4.3.3. R system (δ=0) 53
4.4. Analysis and managerial implications 58
4.5. Numerical study 63
4.5.1. The base case 63
4.5.2. The factorial design 64
4.5.3. Strategic choice 66
4.5.4. Pareto improvement 69
Chapter 5: Conclusion and research gap 72
References 73


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指導教授 陳振明(Jen-Ming Chen) 審核日期 2023-4-20
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