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二、中文文獻
[1] Cherice Chen:2023 年必須知道的 Instagram 統計數據。2023年1月10日,取自https://reurl.cc/7kYrGk
[2] Earl Babbie,社會科學研究方法,十五版,林秀雲譯,雙葉書廊,臺北市,2021。
[3] KOL Radar:2022 美妝產業網紅行銷洞察報告書。2022年6月13日,取自https://www.kolradar.com/reports/2022-beauty-report
[4] KOL Radar: 2023網紅行銷趨勢洞察報告書。2023年03月17日,取自https://www.kolradar.com/reports/2023-influencer-marketing-trend
[5] Social-media-expert:2023年最新20個instagram有效數據,讓你完整做好instagram社群行銷。2023年3月12日,取自https://wphubs.com/social-media-marketing/1779.html
[6] 吳妮蓁,「網紅廣告代言的來源可信度、廣告懷疑與廣告效果關聯性之研究─以消費者觀點探討」,國立高雄科技大學,碩士論文, 2019。
[7] 李美賢,「以網紅特質與產品適配性探討網紅自創品牌購買意圖之影響-以館長(陳之漢)為例。」,國立臺灣科技大學,碩士論文, 2022。
[8] 消費者研究小組(2023年1月1日) 。Instagram用戶分佈與成長前景如何?主要趨勢為何?OOSGAG。 取自於https://zh.oosga.com/instagram-overview/
[9] 陳順宇,多變量分析,四版,華泰文化,臺北市,2005。
[10] 黃雅芸,「物質主義價值觀對網路衝動性購買與網路強迫性購買之影響:以網紅自我一致性為干擾變數。」,國立高雄科技大學,碩士論文,2019。
[11] 維基百科。Instagram。2023年, 取自:https://zh.wikipedia.org/zh-tw/Instagram
[12] 鄭厚謙,「你相信網紅嗎?網紅推薦口碑說服效果」,國立臺北商業大學,碩士論文,2017。
[13] 趨勢快報:TenMax 趨勢焦點|網紅行銷正夯!多元小眾、真實至上;IG 搜索功能大升級、3 APP 將下架。2022年3月11日,取自https://www.tenmax.io/tw/archives/55501。
[14] 詹琇宇,「擬社會互動與知覺真實性對購買意願之影響-以故事行銷為例」,國立臺北商業大學,碩士論文,2022
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