| 摘要(英) |
This study aims to explore the competitive strategies adopted by six domestic small and medium-sized enterprises (SMEs) in Taiwan to enter international markets and analyze the effectiveness and challenges of these strategies in practical applications. Using qualitative research methods, in-depth interviews with company decision-makers were conducted, and the selected cases cover manufacturing, wholesale and retail trade, entertainment and leisure services, and support services. The research results indicate that companies successfully penetrating international markets primarily adopt four strategies: firstly, flexibly identifying and quickly responding to global market trends; secondly, leveraging their networks to seek and seize opportunities in the international market, helping them effectively navigate uncertainties and complexities; thirdly, establishing strategic alliances or partnerships with industry giants to enhance their competitiveness and gain advantages in international markets; and fourthly, building substantive reciprocal relationships to promote resource sharing and maximize benefits. Due to the limited resources available to SMEs, the key success factors for decision-makers entering international markets include careful strategy evaluation and the vertical and horizontal integration of resources to meet market demands. The study finds that value chain analysis and resource-based theory are significant in understanding and enhancing the international competitiveness of SMEs. This research aims to provide theoretical and practical guidance to support the sustainable development and competitive enhancement of Taiwanese SMEs in the global market. |
| 參考文獻 |
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