博碩士論文 112325003 詳細資訊




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姓名 塗建瓏(Chien-Lung Tu)  查詢紙本館藏   畢業系所 土木系營建管理碩士班
論文名稱 運用結構方程分析玄武岩鋼筋顧客購買意願之研究
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檔案 [Endnote RIS 格式]    [Bibtex 格式]    [相關文章]   [文章引用]   [完整記錄]   [館藏目錄]   至系統瀏覽論文 (2028-1-3以後開放)
摘要(中) 隨著全球暖化問題日益嚴峻,建築業對於環境永續發展的議題更加重視。傳統鋼筋 在其生產過程消耗大量能源並產生高碳排放,且容易在潮濕環境中腐蝕。相較之下,玄 武岩鋼筋(BFRP)具備抗腐蝕性及輕質性,且其製造過程不需高煤炭資源,成為綠色建 築材料的潛力選擇。為了瞭解玄武岩鋼筋的市場接受度,本文基於計劃行為理論(TPB) 及態度模型,運用結構方程模型(SEM)探討影響台灣消費者對玄武岩鋼筋購買意願的 因素。本研究旨在識別影響消費者購買意圖的關鍵因素,如產品認知、消費者態度、價 格敏感度及感之利益等,並分析各因素之間之因果關係。研究結果顯示,台灣消費者對 於此新型建材仍缺乏認知,並傾向使用傳統之建材,此外,消費者對玄武岩鋼筋建材的 購買意圖不僅取決於態度,還受到購買情境、認知不足及個體情感因素的影響。因此, 本研究建議,台灣的建築業者首應加強對玄武岩鋼筋的宣導與教育,並透過政策推動與 產業合作,提升市場對此產品的認知和接受度。
摘要(英) As the issue of global warming becomes increasingly severe, the construction industry is placing greater emphasis on environmental sustainability. Traditional steel reinforcement consumes a large amount of energy during its production process, resulting in high carbon emissions, and is prone to corrosion in humid environments. In contrast, basalt fiber reinforced polymer (BFRP) rebar has corrosion resistance, lightweight properties, and does not require extensive coal resources in its manufacturing process, making it a potential green building material. To understand the market acceptance of basalt rebar, this study, based on the Theory of Planned Behavior (TPB) and the Attitude Model, uses Structural Equation Modeling (SEM) to explore the factors influencing Taiwanese consumers′ purchase intentions toward basalt rebar. The aim of this research is to identify key factors affecting consumer purchase intentions, such as product awareness, consumer attitudes, price sensitivity, and perceived benefits, and to analyze the causal relationships between these factors. The results show that Taiwanese consumers still lack awareness of this new building material and tend to prefer traditional building materials. Furthermore, consumers′ purchase intentions for basalt rebar are influenced not only by their attitudes but also by purchase context, insufficient awareness, and individual emotional factors. Therefore, this study suggests that Taiwan′s construction industry should first strengthen awareness and education about basalt rebar and, through policy promotion and industry cooperation, improve market recognition and acceptance of this product.
關鍵字(中) ★ 玄武岩鋼筋
★ SEM 結構方程式
★ 購買意願
關鍵字(英) ★ Basalt Rebar
★ Structural Equation Model
★ Purchase Intention
論文目次 圖目錄 ................................................................................................................. v
表目錄 ....................................................................................................................vii
第一章 緒論.............................................................................................................. 1
1.1 研究動機 ..............................................................................................................1 1.2 研究問題 .............................................................................................................2 1.3 研究目的 .............................................................................................................3 1.4 研究範圍及研究限制.............................................................................................3 1.5 研究流程 .............................................................................................................4
第二章 文獻回顧 ...................................................................................................... 6 2.1 FRP 纖維增強聚合物 ...........................................................................................6 2.1.1 纖維增強聚合物(FRP)之簡介與發展歷史.............................................................6 2.1.2 複合材料的組成構建..........................................................................................7 2.1.3 生產過程 .........................................................................................................11 2.2 玄武岩纖維........................................................................................................12 2.2.1 玄武岩纖維簡介...............................................................................................12 2.2.2 基礎成分與性質..............................................................................................13 2.2.3 玄武岩纖維增強聚合物之應用..........................................................................15 2.3 玄武岩鋼筋....................................................................................................... 18 2.3.1 基本性能描述 .................................................................................................18 2.3.2 玄武岩鋼筋之應用 ..........................................................................................21 2.3.3 玄物岩鋼筋的挑戰與建議................................................................................23 2.4 SEM 結構方程模型與市場行為.......................................................................... 24 2.4.1 SEM 結構方程模型 ........................................................................................ 24 2-4-2 觀測變量與潛在變量在市場行為應用..............................................................25 2-4-3 SEM 模型框架建立依據 ............................................................................... 27
第三章 研究方法 .................................................................................................... 31
3.1 態度模型............................................................................................................31
3.1.1 前因 .............................................................................................................. 31
3.1.2 認知利益及認知風險....................................................................................... 33
3.2 行為意圖模型....................................................................................................33 3.3 預試..................................................................................................................34 3.4 正式問卷...........................................................................................................36
3.4.1 資料蒐集 ........................................................................................................36
3.4.2 抽樣 ..............................................................................................................37 3.5 結構方程模型分析.............................................................................................39 第四章 SEM 分析成果 ............................................................................................ 41 4.1 量測模型檢驗.....................................................................................................41 4.2 結構模型檢驗....................................................................................................49 第五章 結論與建議..................................................................................................55 5.1 結論..................................................................................................................55 5.2 建議..................................................................................................................56 參考文獻 ............................................................................................................... 59
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指導教授 陳介豪(Jieh-Haur Chen) 審核日期 2025-1-14
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