溝通策略與溝通媒體對供應鏈績效影響之研究

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林皓真(Hau-Jin Lin ) 查詢紙本館藏

畢業系所

資訊管理研究所

論文名稱

溝通策略與溝通媒體對供應鏈績效影響之研究
(The Effect of Communication Strategy and Communication Media on Performance in the Supply Chain)

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摘要(中)

在全球化競爭、國際分工與資訊科技的變化下，「速度」成為企業主導市場的關鍵。在此競爭激烈的環境中，供應鏈提供供應商掌握零售商與消費者需求的變化，使製造商、供應商能調節生產計畫而形成的緊密通路。供應鏈管理廣泛地受到重視，政府考量國際趨勢與國內高科技產業的經濟體質，也積極推動建立資訊業企業間產品供應鏈電子化的能力，提升資訊業的競爭力。供應鏈管理被企業視為競爭優勢的關鍵，如何提升其績效與競爭優勢，成為學術界與實務界關心的重點。
在供應鏈中，成員間形成夥伴關係，有別以往呈現敵對關係的交易方式。而資訊科技的發展與普及，改變了企業間溝通的管道，企業採用以電腦網路為基礎的資訊科技，進行跨企業整合流程，資訊科技成為交流訊息重要的媒介。因此，本研究以夥伴關係、供應鏈績效、資訊科技應用為研究主題，加上行銷文獻中被廣泛討論的溝通策略，探索其相互影響的關係。
本研究以問卷的方式進行資料蒐集。研究結果顯示，溝通策略中的資訊分享與正式的溝通，對於供應鏈成員之間的夥伴關係有正面的影響；而且良好的夥伴關係對於組織在供應鏈中的績效有正面的助益。由此研究結果顯示，與夥伴之間充分進行資訊分享，且經由正式管道進行溝通，將能提升雙方的夥伴關係，夥伴關係的正面助益，亦表現在供應鏈績效上，此研究結果，提供後續研究與管理實務做為參考。

關鍵字(中)

★ 供應鏈管理
★ 夥伴關係
★ 長鞭效應

關鍵字(英)

論文目次

目錄I
圖目錄III
表目錄IV
第一章緒論...................................1
第一節研究背景..............................1
第二節研究動機..............................3
第三節研究目的與問題.........................4
第四節論文架構與研究程序.....................5
第二章文獻探討..............................7
第一節供應鏈管理.............................7
第二節溝通策略.............................13
第三節溝通媒體..............................19
第四節供應鏈成員間的夥伴關係................22
第五節供應鏈績效的衡量......................26
第三章研究方法.............................31
第一節研究架構.............................31
第二節研究假說.............................32
第三節研究設計與研究工具....................39
第四節研究變數的定義與操作化................41
第五節資料分析方法..........................43
第四章資料分析..............................45
第一節問卷回收.............................45
第二節效度與信度檢定........................46
第三節研究假說檢定..........................51
第五章結論與建議............................56
第一節研究結論..............................56
第二節對實務界的建議........................59
第三節研究貢獻..............................59
第四節研究限制..............................60
第五節未來研究建議..........................61
參考文獻......................................62

參考文獻

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指導教授

許通安(Tong-An Hsu)

審核日期

2001-6-28

推文