參考文獻 |
參考文獻
一、中文部份
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2.沈雲驄、湯宗勳合譯,David A. Aaker著,品牌行銷法則,台北市:商周,1998。
3.吳玟琪譯,Upshaw, Lynn B.,建立品牌識別,台視文化事業股份有限公司,1995。
4.高登第譯,Aaker, David A.著,「品牌領導」,天下遠見出版,2002。
5.劉麗真譯,Al Ries著,「品牌22誡–行銷大師談品牌建立法則」,台北:城邦文化,1998。
6.林碧翠、李桂芬譯,David Arnold著,「品牌保姆手冊–13種名牌產品推廣、重建範本」,台北:時報文化,1995。
7.朱道凱譯,Robert S. Kaplan & David P. Norton 著,「平衡計分卡:資訊時代的策略管理工具」,臉譜文化出版,1999。
8.ARC 遠擎管理顧問公司策略績效事業部譯,Robert S. Kaplan & David P.Norton 著,「策略核心組織:以平衡計分卡有效執行企業策略」,臉譜出版,2001。
9.方世榮譯,Kotler, Philip 著,行銷管理學,東華書局,2000。
10.劉俐君,「航行於鴻海集團之價值領域–以平衡計分卡為導航器」,國立中央大學財務金融研究所碩士論文,2003。
11.陳文賓,「品牌定位與建立品牌權益行銷策略探討–以自行車台商於中國市場為例」,國立台北大學企業管理學系碩士論文,2003。
12.李正修,「品牌定位建立之研究–以泛亞電信為例」,中山大學企業管理研究所碩士論文,2002。
二、西文部份
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Yoo, B., and N. Donthu (2002), “Developing and Validating a Multidimensional Consumer-based Brand Equity Scale”, Journal of Business Research, Forthcoming. |