摘要(英) |
Considering the potential market of LED lighting equipment powered with regenerative energy, more and more corporations start to think about how to connect solar technique with traditional products. Hopefully, this innovation can bring new opportunities to the traditional industries and initiate new international markets for the small and medium-sized enterprises.
This thesis is based on the approach of case study, using two methods - SWOT and Five-Forces – to analyze the strategies of A company about entering the solar LED lighting equipment industry. The analytic results show that: First, A company has three advantages – fundamental distribution channels, professional teams with related cultural context, and competitive products. Second, A company build up three useful strategies – diversified distribution management, brand promotion, and conformity of supply chain. The above two factors let A company maintain its competitive advantages and growth opportunities.
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參考文獻 |
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