| 姓名 |
莊雋(Chuan Chuang)
查詢紙本館藏 |
畢業系所 |
高階主管企管碩士班 |
| 論文名稱 |
中小型治具公司創業經營策略分析:以中國蘇州M公司個案為例
(Entrepreneurial Strategy Analysis of Small and Medium-Sized Enterprises: A Case Study of Company M in China)
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| 相關論文 | |
| 檔案 |
 [Endnote RIS 格式]
[Bibtex 格式]
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| 摘要(中) |
中文摘要
中小企業在各國的經濟發展中一直扮演著重要的角色，但是中小企業在創業初期由於經營情況尚未穩定，非常容易在各式各樣的挑戰中遭到淘汰。中小治具公司由於進入門檻較低，近幾年家數不斷增長，也成為很多具備創業企圖心的人士之競爭領域。
本研究擇一符合條件之個案M公司進行深入探討，審視公司成立五年來之經營策略，分析出中小型治具公司成功因素，也提供M公司未來經營策略之參考。
經本研究發現，中小型治具公司的發展經常受限於區域及產品，導致產能利用率具有季節性，而如何提高產能利用率、擴大產品線、提升附加價值，則為個案M公司成功之關鍵策略。經營者善用本身在電子系統廠多年的人脈及經驗，開發出更適用於客戶的產品，提供更多的附加價值給予客戶，並垂直整合原料及配件生產，這些作為皆降低公司營運成本，同時也擴大產品線提高產能利用率，並提供更多的附加價值服務給予客戶，此乃成功吸引各類客戶進而穩定成長之關鍵策略。
再者，經由本研究發現，未來個案公司面臨擴大產能及產品毛利率降低之時，需開發出其它高毛利的產品來延續成長的軌跡，進而延長經營壽命。上述研究結果希望提供給予此產業欲創業之經營者做為參考。
關鍵字：中小企業、治具、策略矩陣 |
| 摘要(英) |
Abstract
Small and medium-sized enterprises (SMEs) always plays an important role in developing countries, but SMEs in the startup stage, due to unstable business and operation, are very easy to fail when facing a variety of challenges. Due to the low entry barriers, a growing number of small and medium-sized fixture companies have appeared in recent years, making the industry very competitive and challenging.
This study chooses Company M, which fits the demand for in-depth discussion, to examine the business strategies of the company in past 5 years and analyze the success factors of this small and medium-sized company, and provide the future business strategies to the company.
This study finds that the development of SMEs is often limited by region and by product, resulting strong seasonal fluctuations in capacity utilization and hence making how to improve the capacity utilization critical. Consequently, expanding the product lines and enhancing the added values for the clients are the key successful strategies for Company M. The general manager of the company has also utilized and taken the advantage of his longtime experience in the system assembly industry by developing more suitable products for customers, providing more added values to customers, and vertically integrating raw materials and accessories production. All these strategies have reduced the company′s operating costs, while expanding product line to improve the capacity utilization rate and providing more added value service to customers, and successfully attracted many new customers and grown stably.
Besides, through the research discovery, the case company will face the barriers of capacity expansion and gross margin growth. Company M needs to develop other high margin products to extend its growth trajectory and prolong the business life. The results of the research are to provide a reference for the startups in the similar industries.
Key words: Small and medium-sized company, fixture, strategy matrix |
| 關鍵字(中) |
★ 中小企業
★ 治具
★ 策略矩陣 |
關鍵字(英) |
★ small and medium-sized company
★ fixture
★ strategy matrix |
| 論文目次 |
目录
第一章 緒論 ...................................... - 1 -
1.1 研究背景與研究動機............................. - 1 -
1.2 研究目的..................................... - 1 -
1.3 研究流程..................................... - 2 -
第二章 文獻回顧................................... - 3 -
2.1 中小企業的定義與經營特點........................ - 3 -
2.1.1 中小企業的定義.............................. - 3 -
2.1.2 中小企業的經營特點............................ - 6 -
2.2 治具的定義及種類................................ - 6 -
2.2.1 治具的定義................................... - 6 -
2.2.2 治具的種類................................... - 6 -
2.3 策略的定義..................................... - 7 -
2.3.1 策略的定義................................... - 8 -
2.3.2 策略分析方法.................................. - 8 -
第三章 研究方法..................................... - 15 -
3.1 研究架構....................................... - 15 -
3.2 研究對象....................................... - 16 -
第四章 研究個案分析.................................. - 17 -
4.1 M公司個案介紹................................... - 17 -
4.2 產業競爭力分析.................................. - 19 -
4.2.1 Porter五力分析............................... - 19 -
4.2.2 SWOT分析..................................... - 21 -
4.3 M公司產業價值鏈.................................. - 22 -
4.4 M公司經營策略分析................................ - 23 -
4.4.1 M公司的策略矩陣................................ - 23 -
4.4.2 M公司的策略構想分析............................. - 26 -
4.4.3 M公司的創業經營策略分........................... - 29 -
第五章 結論與建議.................................... - 34 -
5.1 結論........................................... - 34 -
5.2 建議........................................... - 36 -
參考文獻............................................ - 37 - |
| 參考文獻 |
參考文獻
中文部分
【1】 中華人民共和國的工業和資訊化部、國家統計局、國家發展和改革委員會、財政部聯合印發 (2011)，關於印發中小企業劃型標準規定的通知。
【2】 司徒達賢 (2008)，策略管理新論：觀念架構與分析方法。台北：智勝文化。
英文部分
【3】 Chandler, A. D. (1962), Strategy and Structure: Chapters in the History of the American Industrial Enterprise. Cambridge, Mass: MIT Press.
【4】 Porter, M. E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: The Free Express.
【5】 Porter, M. E. (1985), Competitive Advantage: Creating Sustaining Superior Performance. New York: The Free Express.
【6】 Weihrich, H. (1982), The SWOT Matrix-A Tool for Situational Analysis, Long Range Planning, 15(2), 54-66. |
| 指導教授 |
王存國(Tswen-Gwo Wang)
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審核日期 |
2015-7-23 |
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