策略創業的整合性流程架構：以昱晶能源股份有限公司及第一傳動股份有限公司為
例

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姓名

吳尚儒(Shang-ju Wu) 查詢紙本館藏

畢業系所

企業管理學系

論文名稱

策略創業的整合性流程架構：以昱晶能源股份有限公司及第一傳動股份有限公司為例
(The integrative process-oriented framework of strategic entrepreneurship: A case study of Gintech and TiMOTION )

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摘要(中)

企業要如何整合優勢尋求活動以及機會尋求活動以求獲利?為了回答這個問
題，我們借助了策略創業的理論。本研究重新檢視策略理論，將策略創業中的兩
大行為：優勢尋求行為及機會尋求行為重新以「流程」的觀點定義，將機會尋求
行為定義為機會辨識、機會評估及機會發展，也將優勢尋求行為定義為優勢評估、
辨識所需之優勢及發展、累績優勢，並以機會發展為橋樑，將此策略創業的兩大
核心行為之「流程」緊密的結合。我們選取了兩個台灣的新創企業為個案分析的
標的，歸類該公司發展歷程的「事件」，並以前述所發展出的架構分析這些事件，
並良好的解釋了個案公司的機會發展過程。最後，我們加入在分析實務個案時所
得到的發現與假說將研究架構擴充得更完整。我們發現，第一，企業能以優勢發
展機會，並以機會發展優勢形成一良性循環。第二，企業能利用先前發展出的優
勢為基礎做槓桿運用，以發展當前所需的優勢。最後，我們發現與其他廠商之間
的網路合作可以促進優勢的發展行為，並且進一步對機會的發展有正面的幫助。
此研究架構為一能在實務上運用之「功能性」流程表，我們希望透過理論的回顧、
邏輯、個案的分析及討論所產生的這個架構在實務上能夠為台灣的新創事業制定
策略時提供思維上的指引。

摘要(英)

How does enterprise integrate opportunity-seeking behavior and advantage-seeking
behavior in order to gain profit ? To answer the research question , we start with the
strategic entrepreneurship theory. We review the literature of strategic
entrepreneurship and redefine the two main activity of strategic entrepreneurship :
opportunity-seeking behavior and advantage-seeking behavior .We define the
“process” of opportunity-seeking behavior as opportunity identification, opportunity
evaluation and opportunity development, We also define the process of
advantage-seeking behavior as advantage evaluation , advantage gap identification
and advantage development . We integrate opportunity-seeking behavior and
advantage-seeking behaviors into a “process-oriented” framework to explain the
theory of strategic entrepreneurship .
We choose two Taiwanese new venture to analyze and classify important events in
the process of the company development history. The events are discussed based on
the theoretical framework. We find firstly, enterprise may develop opportunity based
on their previous advantages. They can also improve their advantage development
process by means of good opportunity. Secondly, we find enterprise can leverage
previous advantages to develop current advantages. Finally, we find enterprise can
improve their advantage development process by networking with others, and that
will improve the opportunity development process.

關鍵字(中)

★ 策略創業

關鍵字(英)

★ strategic entrepreneurship

論文目次

目錄
第壹章緒論 ........................................................................................................... 1
第一節研究背景與動機................................................................................ 1
第二節研究流程 ............................................................................................... 3
第三節論文架構 ............................................................................................... 4
第貳章文獻回顧 ................................................................................................... 5
第一節策略創業................................................................................................ 5
一、策略創業的理論架構............................................................................ 5
資料來源：本研究整理........................................................................................ 9
第二節競爭優勢理論的發展.......................................................................... 10
一、 RBV 及核心能力理論下的競爭優勢........................................... 10
二、動態能力下的競爭優勢：.......................................................... 18
第三節創業機會相關理論.............................................................................. 23
一、創業機會的本質.................................................................................. 23
二、創業機會的概念定義.......................................................................... 24
三、機會相關過程...................................................................................... 27
第三章研究方法 ................................................................................................. 33
第一節個案研究法...................................................................................... 33
第二節個案公司選擇及資料收集.................................................................. 33
第二節研究架構 ..................................................................................................... 34
一、優勢尋求行為.............................................................................................. 37
二、機會尋求行為.............................................................................................. 40
三、策略創業的整合模型.................................................................................. 44
第四章個案分析 ..................................................................................................... 46
第一節個案簡介：Timotion.......................................................................... 46
一、公司暨產業簡介：...................................................................... 46
二、個案分析.............................................................................................. 47
第二節個案簡介：昱晶能源科技股份有限公司.......................................... 61
一、公司暨產業簡介.......................................................................... 61
二、個案分析.............................................................................................. 62
第五章結論 ......................................................................................................... 78
第一節研究發現與討論.............................................................................. 78
一、策略創業的「流程」式架構...................................................... 78
二、研究發現與假說形成.................................................................. 79
第二節研究貢獻.......................................................................................... 87
一、對策略創業理論的貢獻...................................................................... 87
二、對於實務上的貢獻.............................................................................. 88
第三節結論........................................................................................................ 88
第六章參考文獻 ....................................................................................................... 90

參考文獻

90
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研討會論文集

指導教授

蕭嬋(Hsiao Chan)

審核日期

2011-6-29

推文