以Nokia與Dell為例，探討數位聚合趨勢下之策略聯盟模式

以作者查詢圖書館館藏

、以作者查詢臺灣博碩士

、以作者查詢全國書目

、勘誤回報

、線上人數：10

、訪客IP：3.17.191.196

姓名

李俊億(Chun-yi Li) 查詢紙本館藏

畢業系所

工業管理研究所

論文名稱

以Nokia與Dell為例，探討數位聚合趨勢下之策略聯盟模式
(Investigating alliance patterns under digital convergence: the case of Nokia and Dell)

相關論文

★ 半導體化學材料銷售策略分析-以跨國B化工公司為例	★ TFT-LCD CELL製程P檢點燈不良解析流程改善之關聯法則應用
★ 金融風暴時期因應長鞭效應的策略 –以X公司為例	★ 勞動生產力目標訂定之研究-DEA 資料包絡法應用
★ 應用田口方法導入低溫超薄ITO透明導電膜於電容式觸控面板之研究	★ 多階不等效平行機台排程與訂單決策
★ 多準則決策之應用-以雷射半導體產業為例	★ 專案管理模式進行品管圈活動-以半導體機台保養測機流程改善為例
★ 應用e8D降低不合格品之效益分析-以快速消費品製造為例	★ 供應商評選模式之建構-以塑膠射出成型機製造為例
★ 應用協同規劃預測補貨於伺服器備品存貨改善之研究－以Q代工公司為例	★ 船用五金拋光作業之生產規劃
★ 以SCOR模型探討汽車安全輔助系統供應鏈-以A公司採購作業改善為例	★ 研發補助計畫執行成效評估之研究以「工業基礎技術專案計畫」為例
★ 運用生態效益發展永續之耳機產業	★ 失效模式設計審查(DRBFM)之應用-以筆記型電腦為例

檔案

[Endnote RIS 格式]

[Bibtex 格式]

[相關文章]

[文章引用]

[完整記錄]

[館藏目錄]

至系統瀏覽論文 ( 永不開放)

摘要(中)

數位聚合在科技產業中為不斷的演進過程，同時是一種複雜的現象。在這股數位聚合趨勢中，公司常面臨資源分配有限、技術研發、營運發展、銷售通路等問題。這些問題無法由單一公司處理，必須尋求合作夥伴，進而延伸出不同的策略聯盟。策略聯盟 (Strategic Alliances, SAs)議題逐漸在整個公司、產業之間扮演著重要地位，同時，廠商間合作型態也落於不同的產業之中，策略聯盟已成為公司展開經營策略與發展的使用手法。本研究以手機與電腦產業為例，試圖找出產業數位聚合現象及驅動因素，包含：技術、市場、產品裝置。並且進一步的整理近年來科技業的策略聯盟及學術之間探討的議題，將科技業的策略聯盟類型做分類，包含：聯合研發、技術授權、標準推廣、產品回收再利用、併購、出售、配銷、合資。這些不同形式之策略聯盟，其極具價值及前瞻性的觀點，延伸出學術界深入研究的新議題。
本研究的主旨核心元素為數位聚合及策略聯盟，這兩項核心元素是科技業發展過程中重要的關鍵，同時配合價值網絡及聚合階段，深入個案研究與論點分析，從激烈的高科技產業中，提供企業的典範，成為世界科技領航者。

摘要(英)

The phenomenon of digital convergence is complex and competitive. In recent trends of digital convergence, the company often confronted with problems, for instance, allocation of resources, technology development, operation, sales and distribution. These difficulties problems can’t handled by a single company. The company will turn to seek partners and extend different strategic alliances. Strategic alliances (SAs) issues become an increasingly favorable choice for the company that intends to attain a business strategy and development, the pattern of cooperation between different company and industries. We selected two high-tech industry represent a subject of mobile phone and computer. Trying the phenomenon of digital convergence and driven, including technology, market, product devices. The alliances were then categorized under the following types for ease of analysis: joint research and development (R&D), technology licensing, standards promotion, product recycling, mergers and acquisitions (M&A), sale, distribution, joint venture.
In this study, the two core elements of digital convergence and strategic alliances are important development process, while analysis the value networks and convergence stage. Form the dramatic high-tech industries, providing company paradigm, as the leader of the world.

關鍵字(中)

★ 雲端運算
★ 平板電腦
★ 策略聯盟
★ 數位聚合

關鍵字(英)

★ strategic alliances
★ cloud computer
★ Tablet PC
★ digital convergence

論文目次

目錄
摘要i
Abstractii
目錄iii
圖目錄v
表目錄vi
第一章緒論1
1.1 研究背景及動機1
1.2 研究目的3
1.3 論文架構3
第二章產業趨勢與相關理論5
2.1 產業趨勢5
2.1.1 電腦產業6
2.1.2 手機產業9
2.1.3 數位聚合13
2.2 科技業的策略聯盟20
第三章個案研究方法27
3.1 定性研究27
3.2 方法與限制28
3.2.1 個案探討與實證資料28
3.2.2 研究限制30
第四章 Nokia與 Dell之聯盟活動31
4.1 個案公司簡介31
4.1.1 Nokia公司簡介31
4.1.2 Dell公司簡介32
4.2 個案公司聯盟活動33
4.2.1 Nokia聯盟活動34
4.2.2 Dell聯盟活動38
4.3 價值網絡42
第五章論點探討44
5.1 知識聚合與策略聯盟44
5.2 技術聚合與策略聯盟49
5.3 應用聚合與策略聯盟50
5.4 產業聚合與策略聯盟52
第六章結論與未來研究55
6.1 結論55
6.2 建議與未來研究56
參考文獻57
網路資料來源62
附錄64
圖目錄
圖1 研究架構圖4
圖2 手機、電腦價值網絡6
圖3 手機通訊演進：技術、市場與創新11
圖4 電腦、通訊聚合（C&C）14
圖5 聚合階段及關鍵特性16
圖6 手機、電腦與其它科技聚合示意圖19
圖7 SDC聯盟Pending與Completed類型及個數29
圖8 Nokia、Dell 2005年~2011年3月策略聯盟個數34
圖9 Nokia 2005年~2011年3月策略聯盟分類個數36
圖10 Nokia價值網絡活動個數36
圖11 Dell 2005年~2011年3月策略聯盟分類個數40
圖12 Dell價值網絡活動個數40
圖13 2005年~2011年3月Nokia、Dell價值網絡分佈43
表目錄
表1 科技業策略聯盟探討議題與類型21
表2 資訊通產業的策略聯盟25
表3 定性與定量研究差異比較27
表4聚合階段及策略聯盟特徵探討45

參考文獻

中文文獻
1.拓墣產業研究所，「破壞式創新－ Netbook掀起NB市場滔天巨浪」，13~21頁、89~97頁，2009a。
2.拓墣產業研究所，「解構Intel和Nokia策略合作意涵」，1~12頁，2009b。
3.岩波利光，「關懷人與地球的雲端技術」，NEC Corporation，1~32頁，2010。
4.許士軍，「定性研究在管理研究上的重要性」，Chung Yuan Journal，24（2），1~3頁， 1996。
5.蔡敦浩、陳可杰，「質化研究在管理研究上的應用－三個個案的說明」，商管科技季刊，3（1），43~55頁，2002。
6.數位時代月刊，「完全解讀小筆電風暴」，54~79頁，2009a。
7.數位時代月刊，「未來10年網路贏家報告」，68~109頁，2009b。
8.經理人月刊，「破壞式創新完全解讀」，62~111頁，2009。
9.鐘嘉德、高天助和楊家栩，「雲端運算與產業發展」，研考雙月刊，34（3），20~31頁，2010。
10.資訊工業策進會（資策會），「1 + 1 > 2 ? －剖析Nokia和Siemens合資成立Nokia-Siemens Networks之意涵」，1~22頁，2006。
11.資訊工業策進會（資策會），「Inside Out －從Nokia晶片策略評析全球行動電話晶片產業新競局」，1~14頁，2007a。
12.資訊工業策進會（資策會），「PC大帝的復仇？－評Dell採行新通路策略意涵與影響」，1~10頁，2007b。
13.資訊工業策進會（資策會），「誰與爭鋒－論 Apple iPad推出之影響分析」，1~8頁，2010。
14.Nikkei Electoronics 台灣版，「平板電腦不是PC數年內勢必超越小筆電市場」，10~19頁，2010。
英文文獻
1.Ancarani, F., and Shankar, V., “Symbian: customer interaction through collaboration and competition in a convergent industry”, Journal of Interactive Marketing, Vol. 17, No. 1, pp. 56-76, 2003.
2.Anderson, J.L., and Jonsson, M.E., “Mobile Transitions”, Business Strategy Review, Vol. 17, No. 1, pp. 20-25, 2006.
3.Bröring, S., “Developing innovation strategies for convergence - is ‘open innovation’ imperative?”, International Journal of Technology Management, Vol. 49, No. 1/2/3, pp. 272-297, 2010.
4.Büchel, B., “Joint venture development: driving forces towards equilibrium”, Journal of World Business, Vol. 37, No. 3, pp. 199-207, 2002.
5.Castells, M., The rise of the network society., 2nd ed., John Wiley and Sons Ltd Blackwell Publishers, 2000.
6.Chang, Y.F., Chen, C.S., and Zhou, H., “Smart phone for mobile commerce”, Computer Standards & Interfaces, Vol. 31, No. 4, pp. 740-747, 2009.
7.Chiaroni, D., and Chiesa, V., “The Co-Evolution of strategic alliances in the ICT industry: the case of HP”, Engineering Management Conference, IEEE International, pp. 1-5, 2008.
8.Choi, D., and Valikangas, L., “Patterns of strategy innovation”, European Management Journal, Vol. 19, No. 4, pp. 424-429, 2001.
9.Christensen, C.M., The Innovators Dilemma: when new technologies cause great firms to fail., Harvard Business School Press., Boston, 1997.
10.Doz, Y.L., and Hamel, G., Alliance Advantage: The art of creating value through partnering., Harvard Business School Press., Boston, 1998.
11.Duysters, G., and Hagedoorn, J., “Core competences and company performance in the worldwide computer industry”, Journal of High Technology Management Research, Vol. 11, No. 1, pp. 75-91, 2000.
12.Farley, T., “Mobile telephone history”, Telektronikk, Vol. 3, No. 4, pp. 22-34, 2005.
13.Gopalakrishnan, A., “Cloud computing identity management”, SETLabs Briefings, Vol. 7, No. 7, pp. 45-54, 2009.
14.Hackler, K., and Jopling, E., “Technology convergence driving business model collision”, Report, Gatner Group, 2003.
15.Hacklin, F., Marxt, C., and Fahrni, F., “An evolutionary perspective on convergence: inducing a stage model of inter-industry innovation”, International Journal of Technology Management, Vol. 49, No. 1/2/3, pp. 220-249, 2010.
16.Hagedoorn, J., “Understanding the rationale of strategic technology partnering: interorganizational modes of cooperation and sectoral differences”, Strategic Management Journal, Vol. 14, No. 5, pp. 371-385, 1993.
17.Hagedoorn, J., Carayannis, E., and Alexander, J., “Strange bedfellows in the personal computer industry: technology alliances between IBM and Apple”, Research Policy, Vol. 30, No. 5, pp. 837-349, 2001.
18.Hung, S.W., and Tang, R.H., “Factors affecting the choice of technology acquisition mode: An empirical analysis of the electronic firms of Japan, Korea and Taiwan”, Technovation, Vol. 28, No. 9, pp. 551-563, 2008.
19.Ireland, R.D., Hitt, M.A., and Vaidyanath, D., “Alliance management as a source of competitive advantage”, Journal of Management, Vol. 28, No. 3, pp. 413-446, 2002.
20.Kärkkäinen, P., and Ojanperä, T., “Pushing technology to where the market will be: the case of Nokia”, International Journal of Technology Management, Vol. 34, No. 3/4, pp. 203-216, 2006.
21.Ku, K.C., Gurumurthy, C.K., and Kao, H.P., “Inter-firms collaboration of joint venture in IC foundry business”, Technovation, Vol. 27, No. 5, pp. 296-305, 2007.
22.Lei, D.T., “Industry evolution and competence development: the imperatives of technological convergence”, International Journal of Technology Management, Vol. 19, No. 7/8, pp. 699-738, 2000.
23.Malerba, F., Nelson, R., Orsenigo, L., and Winter, S., “ 'History-friendly' models of industry evolution: the computer industry”, Industrial and Corporate Change, Vol. 8, No. 1, pp. 3-40, 1999.
24.Mhaiskar, A., and Kasthuri, S., “Converged digital devices and strategies for Hi-Tech companies”, SETLabs Briefings, Vol. 8, No. 5, pp. 49-60, 2010.
25.NEC Corporation, NEC Corporation: The First 80 Years., pp. 81-83, Tokyo, 1984.
26.Nokia, “Nokia Convergence Strategy”, MUMM Conference, pp. 1-28, 2007.
27.OVUM, “Fixed-Mobile Convergence: Service Integration and Substitution”, OVUM Report, pp. 1-356, 1999.
28.Parise, S., and Henderson, J.C., “Knowledge resource exchange in strategic alliances”, IBM Systems Journal, Vol. 40, No. 4, pp. 908-924, 2001.
29.Patton, M.Q., Qualitative Evaluation and Research Methods, 2nd ed., Newbury Park, CA: Sage Publications, 1990.
30.Pennings, J.M., and Puranam, P., “Market convergence and firm strategy: new directions for theory and research”, in ECIS Conference, The Future of Innovation Studies, Eindhoven, The Netherlands, 2001.
31.Rice, J., and Galvin, P., “Alliance patterns during industry life cycle emergence: the case of Ericsson and Nokia”, Technovation, Vol. 26, No. 3, pp. 384-395, 2006.
32.Rothaermel, F.T., and Deeds, D.L., “Alliance type, alliance experience and alliance management capability in high-technology ventures”, Journal of Business Venturing, Vol. 21, No. 4, pp. 429-460, 2006.
33.Schilling, M.A., “Understanding the alliance data”, Strategic Management Journal, Vol. 30, No. 3, pp. 233-260, 2008.
34.Segil, L., “Case study Metrics to successuffly manage alliance”, Strategy & Leadership, Vol. 33, No. 5, pp. 46-52, 2005.
35.Srivastava, S.K., “Green supply-chain management: A state-of-the-art literature review”. International Journal of Management Reviews, Vol. 9, No. 1, pp. 53-80, 2007.
36.Steinbock, D., “Globalization of wireless value system: from geographic to strategic advantages”, Telecommunications Policy, Vol. 27, No. 3-4, pp. 207-235, 2003.
37.Strauss, A., and Corbin, J., Basics of qualitative research: Techniques and procedures for developing grounded theory, Beverly Hills, CA: Sage Publications, 1998.
38.Yang, D.H., Kim, S., Nam, C. and Moon, J.S., “Fixed and mobile service convergence and reconfiguration of telecommunications value chains”, IEEE Wireless Communications, Vol. 11, No. 5, pp. 42-47, 2004.
39.Yasuda, H., and Iijima, J., “Linkage between strategic alliances and firm’s business strategy: the case of semiconductor industry”, Technovation, Vol. 25, No. 5, pp. 513-521, 2005.
40.Yasuda, H., “Formation of strategic alliances in high-technology industries: comparative study of the resource-based theory and the transaction-cost theory”, Technovation, Vol. 25, No. 7, pp. 763-770, 2005.
41.Yin, R.K., Case Study Research: Design and Methods, 2nd ed., Sage Publications, London, 1994.
42.Yoffie, D.B., “Competing in the age of digital convergence”, California Management Review, Vol. 38, No. 4, pp. 31-53, 1996.
43.Young, J., Forbes greatest technology stories: Inspiring tales of the entrepreneurs and inventors who revolutionized modern business, John Wiley & Sons, 1998.
44.Zander, M., and Anderson, J., “Breaking up mobile: implications for firm strategy”, info, Vol. 10, No. 4, pp. 3-12, 2008.

指導教授

王啟泰(Chi-tai Wang)

審核日期

2011-7-11

推文