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Items for Author "Jui Shen"
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[企業管理研究所] 博碩士論文
2007-07-05
不同產品命名類型、廣告文字訴求與圖片呈現類型對消費者廣告態度之影響; The effect to advertising attitude of different products naming type, advertising appeal,and picture type.
沈瑞
;
Jui Shen
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