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Items for Author "蘇珮慈"
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[企業管理研究所] 博碩士論文
2019-06-24
通路選擇:以媒體豐富理論與擬社會互動探討影響旅遊套裝行程購買因素;Channel Choice: Explore Influence Factors of Travel Tour Package Purchase Based on Media Richness Theory and Para-social Interaction.
蘇珮慈
;
Su, Pei-Tzu
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