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Items for Author "許宜庭"
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[企業管理研究所] 博碩士論文
2017-07-17
神經行銷管理：利用功能性磁振造影探討在產品傷害危機後之口碑效應及其對消費者學習理論的影響;Neuromarketing to investigate consumer learning theory: an fMRI study on word-of-mouth effects after a product harm crisis
許宜庭
;
Hsu, Yi-Ting
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