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Items for Author "陳昱慈"
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[企業管理研究所] 博碩士論文
2011-06-28
品牌體驗、消費者滿意度與品牌忠誠度關係之研究-以虛擬體驗及虛擬社群為干擾變項; The Exploration of the Realationship among Brand Experience, Consumers’ Satisfaction and Brand Loyalty- Virtual Experience and Virtual Community as Intervening Variables.
陳昱慈
;
YU-CIH CHEN
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