羽絨加工產業由十九世紀始至今己有一百多年發展歷史。隨著近數年消費者不斷增大的需求，羽絨市場發展空間增大，羽絨加工產業如雨後春筍般迅速發展起來。 由於羽絨產業快速發展，因此也形成了低水準重複建設的不合理產業結構，造成生產能力過剩，生產技術水準低劣，產品結構層次不明，品質差，產銷售率低，經濟效益不符成本，進而導致多數羽絨產業大規模的虧損，停產、半停產企業甚多。導致大多數羽絨產業被認定為夕陽傳統產業。 本論文為針對全球羽絨產業架構所作之研究分析。先分析全球羽絨市場的特性及發展概況，並匯整所有存在的問題以及主要產生問題的原因；以品質機能展開（Quality Function Deployment，QFD）為研究方針，針對羽絨產業之經營管理結構作實值研究分析，配合問卷調查方式將由用戶端所收集的實際需求相關資料、有系統地將客戶實際需求轉換為羽絨產業之參考指標。利用SWOT手法分析羽絨產業內部結構之優勢和劣勢以及外部環境的選擇機會與潛在不利因素，實際研究分析全球羽絨產業之發展概況，並剖析全球羽絨市場之產業結構。以企業多元化經營管理方式、將長期被歸類為傳統產業之羽絨產業其銷售經營方式多元化及國際化。依羽絨產業現今全球市場發展趨勢來推論未來羽絨產業市場發展趨向。 The development for the feather industry starts from the beginning of 19th century, its history is continuing one hundred yeas from now on. Due to the actual demand of consumers for the feather products increases vastly, the developing space of feather marketing is also gradually expanding. The feather industry grows rapidly like bamboo shots after a spring rain. The processing of feather industry develops fast, it causes the low construction and unreasonable structure, an excess of the produing capability, the inferior manufacturing-level, the indefinite administrative levels for production structure, the economic benefits is unable to meet the prime cost. The interrelated factors make the massive loss、deficits for feather company and makes the feather industry is deemed to be the declining sun of traditional industry. This research presents the methodology structuring process of global feather industry. First, analyzing the characteristic and developing status of global feather industry , then collecting all the existing problems and root cause.Using the Quality Function Deployment (QFD) to be the researching principle, investigating the management of feather industry, gathering the consumer’s actual demand by questionnaire,becomes efficiently into the reference index. Employing the SWOT method to analyze：(1) The superiority and inferiority for internal structure of feather industry (2) The selecting opportunity of exterior environment (3) The adversely potential factors. Actually investigating the developing status of global feather industry. Finally, applying the managerial method of diversification to increase the sale volume of feather industry, making the management of feather industry becomes diversifying and internationalization. To infer the marketing trend of feather industry in the near future by current developing status of global feather marketing.
