| 摘要: | 適當的運用資訊科技，不僅可以節省營運的成本，更能夠提升組織內作業的效率，面對現在市場強烈的競爭，企業對於如何導入新資訊科技，亦或是整合既有的資訊系統，已成為企業追求競爭優勢所必須強化的議題。 本研究的目的主要是探討目前國內外金融資訊交換平台的現況及協定且提出一研究模式，希望可利用此研究模式來預測及解釋企業採用資訊交換平台之意向的因素，並驗證研究模式的預測及解釋能力，而主要的研究問題是探討組織、環境、科技產品的創新特性及使用者對新資訊科技的認知等因素是否會影響企業對新資訊科技的採用。 本研究以證交所的資訊交換平台為例，深入探索企業採用新資訊科技之重要影響因素，本研究針對對國內證券商以及投資信託公司共163家進行問卷調查，經過5個月的問卷回收，共回收70 份，券商部分回收率28.81%，投信部分回收率80%，總回收率為42.94%。 研究顯示，在組織構面中「組織規模」與「資訊人員能力」上跟企業是否採用資訊交換平台具有顯著的相關性，「正式化程度」、「資訊化程度」及「新資訊科技支持態度」等因素上並沒有明顯的與採用有顯著的關係。在環境構面中「經營管理環境改善」、「產品趨勢」與「競爭意願」上跟企業是否採用資訊交換平台具有顯著的相關性。而在資訊科技創新構面中的「複雜性」與「發展性」上跟企業是否採用資訊交換平台具有顯著的相關性，企業「成熟性」及「成本負擔」等因素上並沒有明顯的與採用有顯著的關係。最後在使用者對資訊科技的認知構面中，在「有用認知」與「易用認知」上跟企業是否採用資訊交換平台具有顯著的相關性。 In the information overloading era, using the information technology properly not only can save the operating cost but improve the efficiency as well. While facing the fierce competition, how to incorporate a new information technology or integrate information systems has been a major issue for enterprises to obtain competitive advantage. The purpose of this research is to explore the adoption of a financial information exchange platform, TSE (Taiwan Securities Exchange Co. Ltd.), currently used in Taiwan brokage and investment trust industry, and then to explain the reason why and why not those companies’ use of this platform. After implementing the questionnaire survey, this research also verifies the model’s ability on forecasting and clarification. The major influencing factors of enterprise adopting such information exchange platform are in aspects of organization, environment, innovation characteristics of information technology, and perception of users. The sample included a total of 163 local investment trust corporations and brokers. After the 5 months survey period, 70 completed questionnaires were collected, which account for a response rate of 28.81% for brokage industry, and 80% for investment trust industry. The total response rate is 42.94%. The results shows that in the organization dimension, the organization scale and the capability of information technology personnel are highly correlated with whether enterprise will adopt the TSE information exchange platform or not. However, formalization of organization, degree of digitalization, and attitude of the management is not. In environment, improving business environment, product’s trend, and competing will are highly coorelated with whether enterprise will adopt the TSE information exchange platform or not. In innovation characteristics of information technology, complexity and developing are highly correlated with whether enterprise will adopt the TSE information-exchange platform or not, but maturity and cost is not. In perception of users for information technology, perceived usefulness, and perceived ease of use are highly correlated with whether enterprise will adopt the TSE information-exchange platform or not. |
