市場導向、學習導向與資訊科技支援對企業績效之影響; －從動態能力觀點探討 The Impacts of Market Orientation, Learning Orientation, and IT Support on Firm Performance － from Dynamic Capability Perspective

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Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/13192

Title:	市場導向、學習導向與資訊科技支援對企業績效之影響;－從動態能力觀點探討 The Impacts of Market Orientation, Learning Orientation, and IT Support on Firm Performance － from Dynamic Capability Perspective
Authors:	楊家瑞;Chia-Jui Yang
Contributors:	資訊管理研究所
Keywords:	市場導向;學習導向;動態能力;顧客關係管理;知識管理;Market orientation;Learning orientation;Dynamic capability;Customer relationship management;Knowledge management
Date:	2005-06-20
Issue Date:	2009-09-22 15:25:51 (UTC+8)
Publisher:	國立中央大學圖書館
Abstract:	過去雖然有很多的研究，實徵性地驗證市場導向或是學習導向和組織相關績效之間的關係，然而卻很少有研究深入的討探這二種導向和資訊科技對他們的支援，以及整合起來對於組織績效的影響。因此，本研究的目的之一即是探討市場導市及學習導向如何影響資訊科技對於相關企業活動的支援，而另一個目的則是從動態能力的觀點，去了解資訊科技的支援是否能對於組織績效有正面的影響。本研究以台灣製造業為研究樣本，研究結果顯示：(1)市場導向和學習導向是相互影響的；(２)市場導向能正向地影響資訊科技對於顧客關係管理支援的程度，不過資訊系統成熟度則不能；(3)學習導向和資訊系統成熟度可以正向地影響資訊科技對於知識管理支援的程度；(4) 資訊科技對於知識管理支援的程度能正向地影響知識管理能力；(5) 資訊科技對於顧客關係管理支援的程度能正向地影響市場為基礎的動態能力，不過知識管理能力則不能；(6)市場導向和市場為基礎的動態能力能直接影響組織績效，不過學習導向和知識管理能力則不能。 Although there were many studies empirically tested the market orientation and learning orientation on many other organizational contextual factors such as innovativeness and performance. The relationships between the orientations and IT support for them and their effects on firm performance have not been investigated thus far. The purpose of this study is to explore how market orientation and learning orientation affect the use of information systems in supporting organizational activities, and whether such IT supports will enhance different domains of firm performance from the dynamic capabilities perspective. This study was conducted with data collected from manufacturing firms in Taiwan. The research findings showed that: (1) Market orientation and learning orientation are reciprocal in their relationship; (2) Market orientation has positively influence on IT support for Customer Relationship Management (CRM), but IS maturity does not; (3) Learning orientation and IS maturity positively affect IT support for Knowledge Management (KM); (4) IT support for KM is positively associated with KM capability; (5) IT support for CRM has positive influence on market-based dynamic capability, but KM capability do not; (6) Market orientation and market-based dynamic capability directly affect firm performance, but learning orientation and KM capability do not.
Appears in Collections:	[Graduate Institute of Information Management] Electronic Thesis & Dissertation

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