台灣為全球最大的汽車售後服務碰撞件（Crash Parts）生產地，因為內需市場規模不夠大，所以客戶主要以歐美地區為主。在全球出口地區中，美國為台灣汽車零件所出口金額最高之國家，2004年外銷北美地區金額達新台幣453.3億元，約佔總外銷金額之35.59%，但是長久以來仍然採取傳統的交易模式，廠商與國外客戶間的詢價、報價、問貨、供貨狀態等訊息的傳遞因時差的關係，客戶至少需要24小時才能得到訊息，耗時費事。 電子商務具有跨國際以及全天候提供服務的特性，目前廣泛應用在企業對企業間電子化作業上，但是對台灣汽車售後服務零件的交易來說，一直不曾很有效的運用這種特性，甚至將電子商務深化為企業的核心競爭力，前述的問題如果採行企業對企業電子商務的話，問題必可迎刃而解；然而因為產業特性的關係，汽車售後服務件產業要導入電子商務，有其實務上的困難。本研究的主要目的就是探討這些困難之處發生原因。 本研究採取個案研究法，藉由觀察所選擇的個案公司導入企業對企業電子商務過程中所遭遇的問題以其及解決方案，探討汽車售後服務件產業企業對企業電子商務的導入方式以及其可行性，最後再根據探討的結果提出結論以及後續研究之建議。 As Taiwan becomes more important in the supply chain of automotive crash parts. U.S. and European markets are the most important two markets. However, most suppliers and customers still follow the traditional order and transaction model by paper work. Because the suppliers and customers locate in the different time zones, customers always get the products information, quotations, and products availability at least one day after they request. This inefficiency problem is the main motivation for business to business (B2B) electronic commerce (EC) applications. EC provides “full-time services” and “real time international service” through Internet application of B2B EC systems. However, most of Taiwan automotive parts manufacturers are still looking ways to provide these B2B EC services efficiently and effectively. Therefore, this research tries to provide some insight of this important issue by empirical case study. An automotive crash part manufactures are interviewed and observed for their introduction and implementation of B2B EC systems. Problems occurred and solutions they implemented are reported in this case study to provide guideline for future application of B2B EC projects.
