具代理人之行動匿名拍賣與付款機制; A Mobile Anonymous Auction and Payment Scheme with Software Agent

NCUIR > School of Management at National Central University > Graduate Institute of Information Management > Electronic Thesis & Dissertation > Item 987654321/13230

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/13230

Title:	具代理人之行動匿名拍賣與付款機制;A Mobile Anonymous Auction and Payment Scheme with Software Agent
Authors:	蔡忠憲;Chung-hsien Tsai
Contributors:	資訊管理研究所
Keywords:	行動付款;匿名拍賣;行動拍賣;代理人拍賣;mobile payment;mobile auction;software agent auction;anonymous auction
Date:	2006-07-07
Issue Date:	2009-09-22 15:26:46 (UTC+8)
Publisher:	國立中央大學圖書館
Abstract:	在網際網路成熟發展的帶動下，網路拍賣成為時下最熱門的交易模式，不但提供賣方一個隨時可銷售商品的管道，也能讓買方透過拍賣來買到較便宜或者稀有的商品。然而目前的拍賣網站在使用上仍然有許多不便之處，尤其對買方來說，除了必須進行繁複的出價操作之外，即使得標後還可能需花費長時間來與賣方聯繫並且完成付款工作。因此，本研究鑒於目前拍賣網站之不足，加上順應行動設備的普及與無線通訊的發展趨勢，設計出一套以行動設備為使用者前端平台的拍賣機制，並以軟體代理人來協助拍賣流程的進行。本論文以軟體代理人技術為基礎，針對拍賣流程中的參與角色發展出一套多重代理人的運作架構，並且設計安全匿名機制以確保拍賣過程中參與者的隱私性，最後再整合行動付款機制以提出一完整的「具代理人之行動匿名拍賣與付款機制」。透過本機制將可以提供買賣雙方自動競標拍賣的服務，並且在完成拍賣程序後直接以行動付款進行結帳，增進拍賣交易的效率。本研究先對網路拍賣的背景、軟體代理人技術、以及行動付款等相關領域進行文獻探討，再進而介紹本機制的架構、代理人運作、拍賣與付款流程等詳細內容。最後再以模擬驗證的方式，評估代理人競價策略中各項重要參數對拍賣結果之影響，並且深入探討拍賣與付款過程的安全隱私議題，以驗證本機制的有效性與安全性。 With the rapid development of the Internet, online auction has become a popular transaction mode. Besides providing sellers an easy way for selling goods any time and any where, it helps buyers to get less expensive and rare products. However, there’s still some inconvenience in existing auction sites, especially for sellers. For example, Buyers have to process complicated bidding operations and they have to spend lots of time communicating with the seller about payment once the buyer win the action. Therefore, to improve above situation, we design an auction scheme based on mobile devices and provide a method to facilitate action process by using software agent. In this study, based on technology of software agent, we develop a multi-agent architecture for participants in the action process, and design an anonymous mechanism to ensure the privacy. Further, we integrate the mechanism with mobile payment and propose “A Mobile Anonymous Auction and Payment Scheme with Software Agent”. We provide an automatic bidding service for both buyers and sellers and mobile payment after the bidding to increase the efficiency of online auction. This study is organized as follow: Firstly we study on the literature of auction, software agent, and mobile payment. Then we introduce the architecture of our scheme, operations of agents, and processes of auction and payment. Finally, we evaluate the effects of all parameters in different bidding strategy and discuss privacy issues in auction and payment processes to verify the effectiveness and security of the proposed scheme.
Appears in Collections:	[Graduate Institute of Information Management] Electronic Thesis & Dissertation

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