輕省筆電成為近兩年備受矚目之創新產品，即使規格效能比不上主流筆記型電腦，但輕薄、短小、易攜帶之特質，卻廣受消費者青睞，激起消費者對於第二台筆電需求。輕省筆電市場是由華碩所開闢出來，首款7吋Eee PC甫推出就引起熱烈話題，一夕之間品牌便躍上國際市場，但短短兩年時間，市場便迅速走向成熟階段，華碩即使以最快速度將產品推陳出新，不斷修正產品定位及策略，卻無法持續保持先進優勢。因此，本研究問題為「華碩如何發展產品策略以及如何設計經營模式以支持產品開發的過程？」，採用質性研究之個案研究法，研究成果包含：有機經營系統分析架構之發展、華碩Eee PC產品策略及發展過程之整理與華碩Eee PC產品策略擬定及經營模式設計之分析。本研究對個案公司整理出一個清楚的經營模式設計之演進過程，從中尋找重要之設計概念，以提供企業在設計經營模式時的一個參考範本。 Netbook is one of the most remarkable innovations for the past two years. Although its specification can’t compete with the Notebook, but due to its lightness and mobility features, it has aroused consumers’ need for a 2nd PC. Netbook market was created by Asus when it released its 7 inches Eee PC, which has brought an overwhelming response from the users, and as the result, Asus has became an internationally well known brand. However, Netbook market has reached mature stage within two year’s time. Even though ASUS has continuously revised its product propositions and strategies, it was unable to maintain its first-mover advantages. Therefore, the research question of this study question is, “How has Asus develop product strategies and design its business model to support its product development process? ”. By using case study research method, the research results of this research are: (1) Development of Organic Business System Analysis Framework, (2) A detailed description of the development process and product strategies of ASUS Eee PC, and (3) Analysis of ASUS Eee PC’s product strategies and business model design. Finally, the research importance of this study is that it has provides a clear view over the Asus’ business model design processes, and based from these processes, find vital business model design concepts that could be used as guidelines for business wishes to design their business model.
