網際網路已成為現今商業活動上不可避免的重要工具。 因此，就功能和特點上，公司的網站已成為吸引客戶的重要方法，公司藉此建立完美的形象以及達到長期利潤。 這對於從事出口的企業來說特別的重要。本研究是針對三個國家中提供出口的企業，針對他們的網站來進行特點和功能的比較。 分別是英國，印度尼西亞和台灣。 本研究分析了各個從事不同國際商務的出口企業。 內容分析是對於150個出口企業的網站進行評價（ 在每一個國家各有五十家出口企業 ）。 編碼方案包括四大類：企業信息、信息內容、溝通的內容和交易的內容。 這項研究也進行了詳細分析，以便發現問題，也許提供些基礎建議，以改善他們的在線交易。 分析數據顯示的結果如下： 首先，發展中國家和已發展國家確實有差異的存在。 其次，不同國家的出口企業在網站中所嵌入的功能不同。 第三，網站的功能影響企業如何實現其目標。 由於每家公司在每一個國家中各有不同的產業內容，並著重在不同的全球市場。 這些都反映出他們如何設計自己的網站。 最後，將管理問題提供給管理者，以提高他們的性能。 Internet has become essential for business nowadays. In addition, function and features on, company website have become important means in attracting customers, building company image goodwill and long term profit. This is especially important for companies engaging in export businesses. The objectives of this study is to compare the website characteristic and features provided by exporter companies in three countries, namely, United Kingdom, Indonesia and Taiwan. This study analyzed the differences among the exporter companies engaged in international business. Content analysis was conducted to evaluate the websites of 150 exporting companies (50 in each country). Coding scheme includes four main categories: corporate information, information content, communication content and transactional content. This study also conducted details analysis in order to unearth issues that maybe basis for recommendations to improve their online transactions. Analysis of the data shows the following result. First, there are indeed difference between developing countries and developed countries. Second, Export business in each country embeds different website features. Third, website features influence how companies achieve their goals, as such, company in each country have different industrial content, and have focus in different global market. These are reflected in how they design their websites. Finally, managerial implications are provided for management to improve their performance.
