數位匯流創新經營模式研究; - 以台灣電信業者為例 Innovative Business Models for Digital Convergence - a Taiwan case study

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题名:	數位匯流創新經營模式研究;- 以台灣電信業者為例 Innovative Business Models for Digital Convergence - a Taiwan case study
作者:	年華亭;Hua-ting Nien
贡献者:	資訊管理研究所
关键词:	電信產業;創新;數位匯流;innovation;telecommunication industry;digital convergence
日期:	2009-06-14
上传时间:	2009-09-22 15:35:56 (UTC+8)
出版者:	國立中央大學圖書館
摘要:	電信產業於2005年達到市場產值的高峰，管理機關國家通訊傳播委員會於2006年成立，2007年在電信產業為關鍵的一年，整個行動通訊產業價值鏈在產生質的結構性變化，包括WiMAX執照開放、法規的制定實現數位匯流等，各種具關鍵影響力的事件持續發生。 2008年業者開始進行相關整合，利用數位匯流達到提昇公司的營運績效。數位匯流的趨勢在無線與有線通信通訊產業及媒體傳播產業產生競爭與整合之現象，因為產業服務性質和使用技術之相近，產業競合趨勢將改變產業結構，使相同數位內容或服務得以在不同之載具、系統、以及平台上傳輸，甚至可能進一步造成通訊傳播相關產業之整併，以及通訊傳播服務與市場之整合。數位內容、數據與通訊服務的結合，將是全世界的趨勢，國際型電信公司朝此趨勢進行。對電信業者來說，積極尋求跨業整合，逐步利用合併收購的策略，導引公司走向數位匯流。打破原來的行動電信產業的疆界，創新通訊服務的應用範圍。本研究以管理機關、國內電信產業及電信業者的角度在數位匯流的過程，進行分析研究，以探討數位匯流過程的組織變革、策略定位及經營模式改變所帶來的影響，以創新理論為基礎進行研究。 The market value of the telecommunication industry reaches its peak in 2005.NCC, National Communications Commission, came to its being in 2006. And in 2007, six WiMAX licenses were issued, numerous regulatory changes conducive to digital convergence were released, along with the occurrence of many events that changed the industry forever. While in 2008, related businesses in the industry started to converge, to take advantage of digital convergence to improve operational performances. The development of digital convergence in wireless, wireline communication and media prompted new competition and consolidation in the industry. Because of the similarity of the services offered or the technologies used, the “co-opetition” amongst the businesses had changed the structure of the industry. The same digital content or service can be deployed on different media or with different technologies. Businesses offering the services started to merge, prompting the integration of the services and the markets. The integration of digital content, information and communication services has already been a worldwide trend. Telecommunication companies around the world are moving along the direction. Through consolidation, merger and acquisition, they are moving toward digital convergence, breaking the traditional boundary between wireline and wireless communication, and create many innovative applications and services. This study attempts to analyze the development of digital convergence from the perspectives of the regulator, the telecommunication manufacturers and service providers, and its impacts on their organization, strategic position, and operational model.
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