| 摘要: | 數位時代，手機不只是通訊工具，更是生活工具，整合生活功能，要靠智慧手機。藉由手機的相機鏡頭讀取QR Code 來連結網路或是呼叫手機記憶卡裡的資訊，隨時隨地都可以讀取個人所需的即時資訊，透過科技整合，可以讓網路資源有效利用，也達到了行動生活化，並開創出更多商業應用。 本研究探討行動商務的定義與特性，並深入了解QR Code 的現況與行動商務的應用，以滿足使用者對行動價值的需求，如在關鍵時間性的需求、自發性需求與決定、娛樂性需求、效率性需求與行動性等相關需求。 本研究的帄台創新理念將網路資源發展到行動式輔助學習、博物館導覽、農產品視訊促銷、失智老人協尋和觀光旅遊導覽的應用。隨傳隨用的視訊應用平台可針對使用者不同的需求來決定網路的使用方式；手機直接當作行動載具使用，可以減少高額的購置成本；QR Code 和帄台的客製化可以為不同族群帶來更便利的生活，也帶來各種潛在商業價值。 配合市場的發展，實務上可往QR Code 製作、視訊內容產業以及相關的新興產業如廣告業、物流業等方向研究；建議政府機關重視相關數位人才在各產業的培養，並以現有網頁擴充隨傳隨用視訊內容，尤其是在失智老人協尋和觀光旅遊與導覽。學術上可針對本研究的五項應用更深入探討。 In the digital era, hand-held is the device not only for communication, but also for life. With smart phone, we could integrate living function. People can get whatever immediate information they need at anytime and anyplace by camera lens equipped on smart phone to read QR code so as to connect to internet or retrieve the information from memory card inserted on it. Through technology integration, internet resource can be effectively utilized which also facilitates mobility in daily contexts, and drives more commercial application. The thesis probes into the definition and characteristics of mobile commerce, and also elaborates the status of QR Code and applications of it, which aims to satisfy user demands on mobile values such as needs at critical moment, wants for entertainments, spontaneous request or decision, efficiency and portable requirements etc. The innovative concept of the platform developed on this thesis applies internet resource to portable learning, museum and sightseeing guidance, video promotion on agricultural products and search for missing elders etc. On-call information upon the request of video conference platform customizes users’ demands so as to determine the way to use internet. Mobile phone is used as portable device to reduce high buying cost. QR code and customized platform bring more convenient life for different groups in society and also for every kind of potential business value. According to market development, in practice, the research is recommended to be toward QR Code producer, information video commerce, and relative emerging industry like advertising、logistics service and so on. It suggests government institutions give weight to digital personnel training in every industry and extend accessible contents on existing web pages especially for search of missing elders and sightseeing guidance. Academically, in accordance with this thesis, five applications can be elaborated in depth. |
