The determinants of email receivers' disseminating behaviors on the internet

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題名:	The determinants of email receivers' disseminating behaviors on the internet
作者:	Chiu,Hung-Chang;Hsieh,Yi-Ching;Kao,Ya-Hui;Lee,Monle
貢獻者:	資訊管理研究所
關鍵詞:	WORD-OF-MOUTH;5-FACTOR MODEL;SHOPPING VALUE;PERSONALITY;PERFORMANCE;INFORMATION;CONSUMER;IMPACT;ONLINE;CREDIBILITY
日期:	2007
上傳時間:	2010-07-06 17:49:46 (UTC+8)
出版者:	中央大學
摘要:	To investigate the determinants of the effects of a viral campaign, we employ the classical framework of a persuasive communication model, designated as "Who says what to whom in which channel and with what effect?" We also consider theories of consumer v
關聯:	JOURNAL OF ADVERTISING RESEARCH
顯示於類別:	[資訊管理研究所] 期刊論文

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