A data mining approach for retail knowledge discovery with consideration of the effect of shelf-space adjacency on sales

NCUIR > School of Management at National Central University > Graduate Institute of Information Management > journal & Dissertation > Item 987654321/31527

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/31527

Title:	A data mining approach for retail knowledge discovery with consideration of the effect of shelf-space adjacency on sales
Authors:	Chen,Yen-Liang;Chen,Jen-Ming;Tung,Ching-Wen
Contributors:	資訊管理研究所
Keywords:	ASSOCIATION RULES;PRODUCT SELECTION;ALLOCATION;MODEL;OPTIMIZATION;SUPERMARKETS;MANAGEMENT;BASKET
Date:	2006
Issue Date:	2010-07-06 17:50:01 (UTC+8)
Publisher:	中央大學
Abstract:	Recent marketing research has suggested that in-store environmental stimuli, such as shelf-space allocation and product display, has a great influence upon consumer buying behavior and may induce substantial demand. Prior work in this area, however, has n
Relation:	DECISION SUPPORT SYSTEMS
Appears in Collections:	[Graduate Institute of Information Management] journal & Dissertation

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