Investigating initial trust toward e-tailers from the elaboration likelihood model perspective

NCUIR > School of Management at National Central University > Graduate Institute of Information Management > journal & Dissertation > Item 987654321/31545

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/31545

Title:	Investigating initial trust toward e-tailers from the elaboration likelihood model perspective
Authors:	Shu-Chen Yang ,Wan-Chiao Hung,Kai Sung,Cheng-Kiang Farn
Contributors:	資訊管理研究所
Keywords:	PERSUASION;INVOLVEMENT;ANXIETY;STRATEGIES;VARIABLES
Date:	2006
Issue Date:	2010-07-06 17:50:36 (UTC+8)
Publisher:	中央大學
Abstract:	This study investigates initial trust formation in Internet shopping from the perspective of the elaboration likelihood model (ELM) by conducting a 2 X 2 factorial laboratory experiment. Based on data collected from 160 respondents, the results indicate t
Relation:	PSYCHOLOGY & MARKETING
Appears in Collections:	[Graduate Institute of Information Management] journal & Dissertation

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