Proposing the content perception theory for the online content industry - a structural equation modeling

NCUIR > School of Management at National Central University > Graduate Institute of Information Management > journal & Dissertation > Item 987654321/31598

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/31598

Title:	Proposing the content perception theory for the online content industry - a structural equation modeling
Authors:	Peng,KF;Fan,YW;Hsu,TA
Contributors:	資訊管理研究所
Keywords:	WORLD-WIDE-WEB;SHOPPING BEHAVIOR;USER-INTERFACE;BRAND LOYALTY;INFORMATION;INTERNET;SITES;ATTITUDES
Date:	2004
Issue Date:	2010-07-06 17:52:21 (UTC+8)
Publisher:	中央大學
Abstract:	This study chooses the content perception perspective to develop a theoretical model portraying the psychological activities of Web surfers exposed to content Web sites. After collecting 549 empirical observations in a controlled lab environment, tests th
Relation:	INDUSTRIAL MANAGEMENT & DATA SYSTEMS
Appears in Collections:	[Graduate Institute of Information Management] journal & Dissertation

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